Search and social optimization services are tailored specifically for your business, industry, website and target audience.
- Research
- Analyze
- Optimize
- Promote
These four categories of online marketing are implemented fast to get your website to the top of the organic search rankings along with increasing your social visibility and authority in the shortest period of time possible.
Site Quality Check, Search Engine Compliance and Validation – We spider your site to uncover any website related issues and errors that would impede your ranking potential. Required corrections and opportunities to improve performance are employed. The search engines will better index your web pages and keyword content with an error-free website.
SEO Site Document Structure – Improve you navigational link structure for better indexing and spider-ability. The presence of image maps and other barriers will have workarounds applied so the search engines are able to read and index all your pages. The use of proper linking and PageRank sculpting for your website can be created for optimal indexing and spider-ability.
Baseline Reports - Your current visibility and popularity will be measured at the outset of your SEO services campaign so we both can follow the successful progression of our search engine optimization and promotional efforts.
Unique Metadata Optimization – We will map all your researched keywords to the proper web pages and hand edit the program code optimizing your targeted phrases throughout the title, description, keyword tag, body text and images for each individual page. A keyword set for each web page is developed to help each one pull its own weight in regards to achieving top rankings. All of your optimized pages and their keyword-rich content become easily accessible to the search engine robots when optimized correctly. This will help get your site ranked at the top of the search engines for your targeted business keywords for each individual page.
Advanced On-Page Optimization with 50-100 search factors analyzed and optimized – An in-depth analysis is performed for each individual web page and each page is given a corresponding SEO score. There are 200 factors in Google’s algorithm that are taken into account when ranking web pages in their organic listings. Ongoing trial and error and constant testing has shown there are specific SEO ranking factors that vary in importance from low to extremely important that need to be optimized to compete for the top rank. This is on-page factor optimization of the search engine ranking process helps build a solid foundation for off-site promotions.
Keyword Research and Discovery – In doing in-depth keyword research and discovery we will find the most popular, least competitive keyword phrases in your industry utilizing the best keyword analysis tools. In your organic marketing campaign we analyze all keywords for search volume, competitiveness, cost-per-click and much more to determine it’s monetary value. Time tested strategies are used in finding additional highly profitable ‘hidden gems’ that will make all the difference in your successful search engine optimization campaign.
Reputation Marketing & Management – an entire suite of reputation management strategies and tools that allow us to gauge and score your online reputation and uncover ways to continually improve your brand’s online reputation. Track and immediately be alerted when your brand name, company name, plus other related phrases that are used online, giving us the ability to address specific content that directly relates to your business.
Article Development and Article Promotion – Create an additional stream of quality incoming links along with bursts of heavy targeted traffic by having your articles manually submitted to the most valued article directories across the web.
Press Release Syndication – Submit your press releases(s) throughout the world to targeted news, entertainment and information sources in radio, television, cable, newspaper and magazines focused on your industry and geographical location.
Social Media Promotion – We can create over 100 social web properties for your brand that will help to expand your social marketing reach. A custom content syndication plan for various social networks will help spread your digital footprint in a way that will get the top search engines to see you as a leader in your marketplace.
Social Bookmarking – Not only do we bookmark your site and pages, we utilize syndication bookmarking for maximum effect. All developed links are listed and pinged for quick indexing and longevity of ranking. Social bookmarking sites will be utilized to increase your global link popularity.
Local Search Optimization – Various strategies are utilized to gain the top local rankings for your website’s important keywords. The major search engines populate local searches with databases from familiar and popular local providers. Getting listed in the various local and local related directories, will help local ranking efforts.
Directory Submissions will be performed and manually submitted to the Internet’s best search engine friendly web directories. Directories change often and are updated regularly. Having your website listed in the top directories related to your business niche will increase the overall authority of your website and help ranking for your top keyword phrases less difficult. A submission verification report of all the directories submitted to will be completed and e-mailed to you as we follow up with the verified placement of your business in each directory.
Descriptive Site Map with keyword rich summaries and proper keyword link text is developed when necessary so that your entire website is able to be quickly and fully navigated by the visitor and the search engines. If necessary the utilization of an XML Sitemap specifically geared to Google and Yahoo can be developed with proper submission procedures undertaken to give you full control of the indexing of your web pages.
Link Popularity Your link popularity is reviewed and analyzed for areas of improvement. The linking sites of your competitors are also reviewed to determine areas for new submission. In-depth analysis reports on all linking pages including selected competitors will be provided on a weekly/monthly basis.
Competitive Intelligence Research will be performed to analyze exactly what the top ranking competitor sites for your business related keywords are doing and then take the performance one step further and in the direction to continually out-rank them on targeted keyword phrases.
Comprehensive Ranking and SEO Reporting You will have provided to you various reports on your current state of search visibility, optimization level and link popularity.
Visitor Analysis – Your web traffic data is analyzed so that we are able to continue a proper strategy of acquiring targeted visitors that turn into sales.
Google Tools – Utilizing the various tools Google has available will help your website rank higher.
Website Design – Custom web development, including CMS, E-Commerce, blog creation, mobile sites and other platforms.
SEO Copywriting Content Creation – Research related industry/category sites and write unique text content that fits with current web concept and/or re-purpose you current content or company information into new site pages where necessary for additional top keyword rankings.
Contact us to have your own website SEO Marketing Plan custom developed.
