Get More Calls from Google Search, Google Maps, and AI Answers
Practical SEO and AI Visibility Help for Local Service Businesses
I help local service businesses improve how they are found, understood, and recommended online. I use technology, including AI, where it helps, then apply the experience and judgment that tools cannot provide on their own.
AI Can Recognize Patterns. Experience Knows Which Patterns Matter.
AI visibility is new. Navigating change is not.
I have worked in online marketing since 1998 and founded First Place Positioning in 2001. I have seen directories, search engines, local results, social platforms, and now AI tools change how customers find businesses.
I use AI to recognize patterns, compare information, and work more efficiently. Experience determines which patterns matter, what is temporary noise, and where your time and budget are most likely to have an impact.
Practical SEO and AI Visibility Work for Local Service Businesses
If your website lacks clear service pages, local signals, helpful answers, trust proof, or structured content, search engines and AI tools have less reason to mention or recommend your business.
My video review identifies three specific opportunities worth addressing first.
Get Your Free Website Video Review
I’ll review your website and send you a personalized screencast with three clear, actionable recommendations. There is no cost and no obligation.
A Local Contractor Increased Google Search Clicks from 2 Per Day to More Than 100
Google Search clicks for this local contractor increased from about 2 per day to more than 100 per day. This did not come from a single trick. It came from consistent work on service pages, local search signals, website structure, and new content aligned with what prospective customers were searching for.
The Truth About Voice and AI Optimization
Learn what actually helps local businesses get found in Siri, Alexa, Google, and AI answers, and what voice search hype to ignore. Read the Guide
Frequently Asked Questions about SEO and AI Visibility
I review your website and record a personalized screencast explaining three specific opportunities to improve its visibility, credibility, or ability to turn visitors into inquiries. There is no cost and no obligation. You do not need to tell me what to look for.
I use AI to help analyze patterns, compare pages, identify gaps, and organize information. I review the findings and decide what is relevant to your business. The tool assists with the work. It does not replace experience or judgment.
Keywords are like doors to your business. The right ones connect customer intent to your offer, driving higher click-through rates, qualified traffic, and more revenue per visitor.
Choose the wrong terms, and you’re opening the door to window-shoppers and unqualified clicks that waste budget and weaken overall performance. That’s why strategic keyword research is critical for sustainable growth.
A high-converting website combines speed, mobile-first design, clear calls-to-action, and visible trust signals like reviews or security badges to guide visitors from their first click to contacting you.
When paired with SEO-friendly code and persuasive copywriting, these elements turn casual visitors into qualified leads and paying customers.
We provide custom WordPress development using Elementor Pro and other leading page builders. Our services include:
🎯 Landing page and funnel design
📧 Email marketing and AI integrations
⚡ Site maintenance, speed optimization, and performance tuning
🔍 SEO-ready architecture with analytics built in
Every build is mobile-responsive and conversion-optimized by default, so your site isn’t just attractive — it’s designed to grow your business.
Absolutely. Local SEO puts your business in front of nearby buyers searching “near me”, often even on small budgets. An optimized Google Business Profile, local citations, reviews, and location pages build both visibility and trust in your immediate service area.
Our strategies are designed to get businesses into the local Google 3-Pack quickly, where the majority of local clicks and calls happen.
With a boutique partner, you work directly with senior talent. In this case, 24+ years of SEO expertise applied to every task by the owner. That means custom strategies, direct collaboration, and market-specific tactics instead of mass-produced playbooks.
This agility delivers faster, more personalized results, plus direct access for support, even after hours when urgent issues arise.
You may start seeing movement quickly, sometimes within a week. With early technical fixes, title and description tag optimizations, and publishing optimized social content can drive traffic faster than most expect. Noticeable traction can also be created in just a few weeks.
For sustainable growth in high-volume traffic, leads, and revenue, most businesses see consistent results within 2-3 months, depending on industry competitiveness and your starting point.
Revenue generated is the bottom line.
We measure success by the growth in your profits resulting from our work. Supporting metrics include:
📞 Number of phone calls
📝 Number of form submissions
🎯 Total leads generated
📈 Organic traffic growth and keyword rankings
👥 Engagement metrics and conversions
You’ll have full transparency with shared dashboards and tools like Microsoft Clarity, Google Analytics, Google Search Console, and AI-powered reporting.
We also track daily positions across local towns, cities, and counties, as well as statewide, nationwide, and global rankings. This includes organic search, AI Overviews, rich snippets, and the all-important local Google 3-Pack, on both desktop and mobile.
Choose from three fully bundled service packages: the $800 Standard plan, $1,500 Max plan, or the $2,500 Max-Plus plan. No long-term contracts; month-to-month.
Every plan includes nothing-held-back transparency, along with in-depth reports on work planned and the work completed. This comes directly from me, with 25 years in SEO, now leveraging AI to build entire client marketing and sales systems.
We'll publish the exact specs for each visibility plan; however, you can use the contact form now or call to get the details on each plan.
Helping service companies get discovered first in their local region on Google Search and Google Maps, and at the top of AI Answers in AI Mode, among the top LLMs.
I’m Gregg Thorpe, started in 1998, selling advertising in magazines to electronic component manufacturers while helping many of the same advertisers with their first search-optimized websites.
I founded First Place Positioning in January 2001. Search has been rebuilt several times since then. Directories gave way to links, links gave way to content, content gave way to the local pack, and now AI answers can summarize a business before anyone clicks through.
Every shift changed the work. None of them changed the point. The goal is still to make it obvious to people and machines what you do, where you do it, and why you are the right call.
Most of the work is unglamorous: a service page that answers the question someone actually typed, a Google Business Profile that agrees with the website, and reviews, hours, service areas, and structured data that all say the same thing. Done consistently, those details move a business into the results people trust and act on.