Google Returning Better Results based on the Fresh Factor

Google recently changed it’s search algorithm to include results based on timely happenings. It has built upon the Caffeine update and it has been said to affect 35% of all the search queries being performed.

We probably have all performed searches that have returned old results when we were looking for current information, this is expected to change that issue quie dramatically.

Here’s a well documented article from DevWebPro that goes into more detail entitled: Google Update Increases Search “Freshness”

If you are looking to take advantage of this new and improved algorithmic shift for your own search results, request a complimentary SEO Analysis Report or call us (610) 768-0357 for more details.

SEO Expert to Organic Web Strategist

SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.

Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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The Importance of Having a Modern Website Design Custom Built

How important is a Modern Website Design?

As people in our increasingly digital world become acclimated to performing more and more of their daily tasks online, they will no doubt expect full functionality from any online business to whom they trust with their patronage.

Put simply: Catch up, or lose customers. It has been well documented by many marketing analysts that customer loyalty for loyalty’s sake is a thing of the past – people can and will always demand the absolute best from the websites with whom they do business.

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Keyword Research Discovery Data that Dominates Your Target Market

Keyword research can be performed in many different ways and the bottom line is: where is the source data of those keywords coming from . . . and if you are truly finding all of the keywords that are being used by your target audience.

There are many keyword research tools that provide great keyword results and below I will show you an outline of what we use and how we utilize these tools, so you too can uncover the most profitable keywords to target for top ranking and additional content creation.

Most of the keyword tools pull their data right from Google, and others use meta search engine data. Here are a few ways, when combining these strategies, goes a long way to help uncover the whole scope of keyword usage in your market and also allows you to utilize them in a way that achieves higher rankings for many additional keywords you may not have ever thought of using.

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