Link popularity is vital because every major search engine considers them as a part of their ranking algorithms. It is absolutely necessary to gain links pointing to your website to do well in the search engines. Your link popularity is measured by both the quantity and the quality of sites that link to your site and you can advance the rank of your website by increasing the number of high-quality sites linking to your website.
Anchor text is when a word or a few words are in the clickable links. For example, you often see “click here” as a clickable link. The “Click here” should be replaced by the keyword phrase you want ranked at the top of the search engines. Not only is the anchor text of your links an important factor but these inbound links should be related or relevant to your site’s topic.
Researching your competition and where they have their links is a good first step to find out the areas to consider adding your link. Developing articles and submitting them to article directories is another great way of getting links to your site. Here are just a few article directories to consider when developing your links and promoting your site.
There are many others to consider, but the important thing is to begin taking your content and publishing it various directories.