A very important distinction being made about Backlinks versus Social Buzz, in the following update from SocialMediaScience.com.

QUESTION: “We understand the exposure/awareness benefits that social networks would provide us, but the primary goal for us right now is to leverage these social networks as a means to build back links directed to our websites. We would like the ability to specify the anchor text of links to web pages that we specify, from do-follow social network pages. We would prefer these links to be embedded in the content of the articles that we create. It would be even better if we could provide a few possibilities of anchor text that would be used in the links.

Below is our official response to these questions about using SYNND for link building activities:

One of the most common misconceptions about social media marketing (SMM) generally…and about our SYNND software specifically, is that it’s a tool for building forced inbound links. SYNND should be used to create inbound “Social Buzz” first and foremost and only secondarily for creating natural (not forced) inbound links. Social Buzz is a ranking factor all by itself and should never be confused with link building, which is a separate endeavor. A “natural” byproduct of Social Buzz Building is inbound references, links, comments, tags, etc. but you cannot force “anchor text” within a submission to a social network as this is not natural and is frowned upon by the social networks.

Further to this, the search engines are doing everything in their power to stop or discount traditional link building activities and will continue to do so on into the foreseeable future. We expect to see whole sites that have used these “linking strategies” to be severely reduced in ranking, or in some cases de-indexed all together in upcoming Google Slaps. The new focus on “Social Buzz Building” is a way around the old pitfalls of link building but, again, should not be confused with traditional “link building”… Building inbound “Social Buzz” is a new (about 3 years old) ranking factor that exists within Google’s complex algorithm (as well as other search engines), regardless of the dofollow/nofollow attributes of the social networks where the buzz originates. Look no further than Google’s recent addition of BUZZ to their Gmail platform. What people do not realize is that this is only the tip of the iceberg for them. We have tracked Google long enough now to know how deeply they both value and understand everything related to social buzz. Based on this, we are now know it is the “New Linking Strategy” and the primary ranking factor every site should focus on. In our business we have abandoned all forced link building activities and are focused instead on using the true power of the Internet to create raving fans based on pure social buzz. It’s easier, faster, safer, and it is the future… pure and simple. As a by-product, we also see more natural link building, along with the added benefit of viral social buzz expansion.

Again, Social Buzz is an “independent ranking factor” not to be confused with “link building”. Social Buzz is more powerful, more long-term regardless of nofollow/dofollow attributes. Social Buzz rises above nofollow/dofollow, Social Buzz cannot be measures by PR (Page Rank) either. It is a ranking factor unto itself and we and our members have proven this fact over and over again.

Want to join Synnd?

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Want First Place Positioning to Perform Content Syndication through SYNND for you?  Contact Us Here Right Away.

Some good resource videos concerning social media optimization. Call us direct at (800) 430-0205 for all the details on how a traffic producing social media optimization campaign can be developed and implemented for your business.

Social Media Optimization: Part 1

Andrew Hazen, CEO of Prime Visibility, gives a presentation on social media optimization to the Long Island Advertising Club. Hazen provides an overview of social media optimization

Social Media Marketing Strategies with Search Engine Optimization

Boost your Search Engine Optimization with Social Media. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: The effects

Social Media Optimization Basics

We’ve all heard of search engine optimization, but the new buzz word is social media optimization (SMO). SMO refers to the tools and techniques

Social Media Optimization & SEO

www.fathomseo.com – Learn tips to help your business with social media optimization for SEO, including networking technologies, reputation management, YouTube and other social

Social Media Optimization with Lee Odden

TopRank’s Lee Odden provides information on how to “Un-Google” your search marketing efforts through the use of social media in this clip from the High Rankings

Social Media Slap

www.crowdmountain.com is where you’ll learn about actual business building search engine optimization and social media marketing, instead of short lived “tricks”

Facebook Social Media Optimization Social Networking

www.salemglobal.com facebook for business, social media optimization, social networking. Getting clients within your community. Focusing on what brings in the highest ROI

Top Ranking Social Media Sites

www.michellemacphearson.com These are the social media websites that appear most often in Google’s search results – and therefore the social media websites you want to focus

Chat, IRC & IM: Origins of Social Media

You’ve heard the term: Social Media. You’ve heard the phenomenal stories of using internet blogs and marketing campaigns on social networking sites. But

Forums – Basic Ingredients of Social Media

Overview, Origins, and Basic Ingredients of Social Media : You’ve heard the term “Social Media”. You’ve heard the phenomenal stories of

Comparing Social Media to Basic SEO with Jill Whalen

While the big buzz seems to be with social media — in this brief interview SEO specialist Jill Whalen argues that the time and money spent on basic SEO

The Social Media Myth

www.socialmediamyth.com is where you can download this unprecedented free report! Discover the two kinds of social media marketing and which to use when! If

Revolution of Social Media!!!

At the One Sherpa Summit in October 2008, Alister gave an informative speech about the revolution of social media and the importance of engaging with it in order to

We hope you’ve learned the potential that a properly setup, researched and implemented social media marketing campaign can do for your business. Once in place, we here at First Place Positioning have been gaining top rankings in Google within 20 minutes for our clients top keywords.

Contact our SEO Company for all the details on how we can help and/or perform this explosive traffic generating system through the Social web. When combined with our on-page SEO services for your main site the overall traffic results can last for quite a long time.

Latest happenings in the social media optimization arena.

Online Marketing Summit in New York City Features Social Media …

Social Media Digest is your home for the latest in Social Media and Social Media Optimization news and information. Social Media is becoming a major component in all digital marketing strategies, it is more important than ever to stay …

Dunkin Donuts Tests Facebook — Social Media Optimization

Could a social networking site like Facebook replace traditional market research? For a relatively small amount of money, Dunkin Donuts was able to reach 370000 of its most valuable customers and get their feedback on a new menu item, …

Top Twenty Five Social Networking Sites – Feb 2009 — Social Media …

Top Twenty Five Social Networking Sites – Feb 2009: Interesting information from Compete.com that shows Facebook.. http://tinyurl.com/bfs5b6 · TrendTracker (Social Media) 12.31.69 at 11:59 pm. Top 25 Social Networks Re-rank (Twitter No …

Social Media and SEO: 5 Essential Steps to Success | Myspace …

There are significant benefits from combining search engine optimization and social media marketing tactics ranging from increased social network discovery via search to the ability to attract links for improved SEO. …

SMO – Social Media Optimization | SEO Topix

Where SEO once reigned supreme, SMO is quickly gaining a footing in Internet marketing and SEO article writing.

Top Social Media Optimization Tips for Movie Marketing « SEO Marketing

I hope these 10 social media platforms will help you in better movie marketing campaign. If you are a movie marketer contact me at DirectToIndia.com now with the details. Chat with our expert team of search media optimization, …

Good baseline SMM checklist excerpted from: "New Rules for Social …

Good baseline SMM checklist excerpted from: “New Rules for Social Media Optimization | Toprank Blog”. Increase your linkability; Make tagging and bookmarking easy; Reward inbound links; Help your content travel; Encourage the mashup …

Definition of Keywords by John Aschoff

John Aschoff has 7 years experience in Website Promotion and search engine optimization services. SEO services include social media optimization, link building, internet reputation management, webpage content writing, press release and …

Social Media Marketing: Marketing Techniques and Guidelines to …

There are various marketing techniques which are very closely related to social media marketing, such as Search Engine Optimization, Search Engine Marketing, and Social Media Optimization. Social media sites provide a huge variety of …

Social Media Optimization | swissitweb.com

Social media optimization, or SMO, is a form of online marketing that focuses on participating on various social media Web sites to generate traffic, buzz, and links back to your Web site.

What do you think about advertising in social networks? | Hot …

I’d look at starting a page/fake profile on the social networks and drive the traffic to your site, it’s called SMO (Social media optimization) and it works a f*****g treat, believe you me!! I am a keen user of social networks and have …

The Ever Expanding World Of Small Business & Social Media Optimisation

As the web is being rapidly transformed from simply being an informational monologue into an exciting interactive and socially enriching platform, social.

Social Media Optimization: An Easy Guide to Marketing and …

Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog. Posted on April 12, 2009. Filed under: Uncategorized |. I have to say that I really love linkedin and the access your network provides you with to GREAT …

Viral Marketing Burger King Style — Social Media Optimization

Social Media Optimization”. LoSasso (LoSasso Advertising) 12.31.69 at 11:59 pm. Intersting Viral Marketing article: http://tinyurl.com/dmvbmf · timotuz (Jakob Jonsson) 12.31.69 at 11:59 pm. Viral Marketing Burger King Style …

PromotionWorld : Online Marketing Summit in New York City Features …

The Online Marketing Summit (OMS) and ClickZ today announced the featured speakers for the OMS event in New York City, which will be held at The New Yorker, 481 Eighth Avenue, on May 7, 2009.

10 ways to measure a social media campaign — Social Media Optimization

To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social …

Search Engine Optimization Tips – Enhance Your Business …

He is expert in Search engine marketing and Social media optimization. To get the effective Search engine optimization tips for your website to get higher rank and top position in major search engines visit …

Social Media Optimization Success Story – Results | Wired PR Works

It contained a pretty good social media optimization plan that I forgot I wrote. Of course I didn’t follow it. It was in the teaching file as an example for my some day students. What I found was where I ranked on that day about ten …

SES Brings SEM, PPC and SEO Training Workshops to Atlanta – Search …

Evans is well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media and word-of-mouth marketing. I interviewed Evans about her social media panel at SES Toronto …

A Guide to Protecting Your Online Identity

Online identity management and personal branding, that includes social media optimization, can work to fight online identity theft. There are several tools and companies that monitor, repair, or build online reputations. …

100 Million People Use YouTube — Social Media Optimization

Brand Marketing · Case Studies · Demographics · Interviews · Podcasting · Reputation Management · SEO · Social Media Marketing · Social Media Optimization · Social Retailing. follow davidrwilson at http://twitter.com …

Improve Public Relations with SEO Social Media | Search Engine …

The media relations landscape has changed as traditional publications have downsized, re-focused online or been eliminated altogether. Fundamentally, Public Relations serves two groups: The companies that pay for representation and the …

Could Anyone Please Lemme Know What Is Social Media Optimization …

I also want to know how it effects and potential benefits of it and also how to implement this Social Media Optimization on my Website(Step by Step Please)..??

» How Different Types Of Social Media Can Work For You The …

This sort of Social Media Optimization isn’t as much of the “hunt and gather” type, but more the homemaker in the grand scheme of things. Invites may have been answered but if the house is a mess and entertainment is lacking, …

Reputation Monitoring Using EasyTweets — Social Media Optimization

Social media optimization is a great key factor to get noticed. other types of online marketing include having a blog, submitting rss feeds, press release distribution and other things of this nature. Great blog post. …

Sphinn – Social Media Optimization in 2009: Back to Basics?

Social media has crept into nearly every aspect of SEO to where it’s now quite difficult to imagine them disentangled from each other. Keyword research traditional to SEO is being used to advise every tag, tier, and title in brand …

Things that caught my attention — Social Media Optimization

I love people who state the obvious “Social Media provides valuable customer insight” really? This is why traditional news is being replaced by social news sites. The obvious is hardly stated and events are current. …

Go SEO » Blog Archive » Social Media Optimization: New trend in SEO

Social Media Optimization: New trend in SEO In the earlier days SEO was all about optimizing the various pages of a site. However today with the advent of Web 2.0 things have changed dramatically. The very structure of sites has changed …

Liana Evans of KeyRelevance on social media optimization (SMO …

One of the people that you will want to hear speak at SES San Jose is Liana Evans of KeyRelevance. Li is the director of Internet marketing at KeyRelevance and a member of the “Successful Tactics for Social Media Optimization (SMO)” …

Social Networks More Popular Than Email — Social Media Optimization

This is true for huge movements such as Facebook and Twitter, but also in smaller, more focused communities launched by associations and media organizations. I don’t believe the momentum of social media will lessen anytime soon. …

Social Media Optimization – SES London 2009

Everyone’s on the Social networks. Facebook, Twitter, YouTube, Flickr and MySpace have become household names. More and more businesses want to e……

How Does Social Media Optimization Work – Welcome to Social Media …

Just as everyones figured out SEO, in comes another buzz word: SMO, aka social media optimization. While the discipline of social media optimization is not nearly as advanced as search engine optimization, it still holds a wealth of …

Hulu Second Biggest Video Site — Social Media Optimization

It appears that traditional media outlets are finally getting the online video space. The NCAA Men’s Basketball tournament in March was heavily promoted on and offline and CBS said unique visitors to its March Madness on Demand video …

Social Media Optimization strategy? – Webmaster Forum

hi, now a days, this strategy is improve your website ranking within a week or month. it’s get quick result and increase traffic, anyone knows about.

A Guide to Protecting Your Online Identity | Atlanta Internet …

Online identity management and personal branding, that includes social media optimization, can work to fight online identity theft. There are several tools and companies that monitor, repair, or build online reputations.

Improving Your Search Engine Results With Social Marketing Tools

Search engine optimization and social media are two things that compliment each other nicely so it would work to your advantage to learn all you can about both. Learn how to: find the right keywords, how to position yourself well, …

Search Engine Optimization Versus SMO (Social Media Optimization …

Social Media Optimization (SMO) is a way to optimize websites so they would be more easily connected or interlaced with online communities and community.

New Rules for Social Media Optimization | Twine

The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches …

Bruceclay.com – An Update on Social Media Optimization – SEO Blog

March 26, 2009. An Update on Social Media Optimization. Posted by Virginia Nussey. This session of the Social Media & Blogging track has a power lineup. Our moderator is. Kevin Newcomb, managing editor of Search Engine Watch. …

Is social retailing ready for prime time? — Social Media Optimization

For those of you not familiar with the concept of social retailing, first a little background information. The consensus in the retailing world is that off-line shopping is a collaborative experience while shopping online is a solo …

MySpace to Offer Local Search Marketing Opportunities — Social …

But MySpace is fighting an uphill battle to raise trust in the brand, according to IDC Research Analyst Caroline Dangson, who focused on social media. “The trust is greater for Facebook, in general, compared with MySpace,” she said, …

Social Media Optimization – why your business should …

Why should your business get involved in social media optimization? Well, for one, to extend your reach and branding further. The networking capability of social media knows no bounds! social media optimization smo …

A Brief Guide To Social Media Optimization SMO | Kevin H Davis …

A Brief Guide To Social Media Optimization SMOSubmitted By: Omaro Ailoch [See Author?s Biography]

Will the Government Push For ‘Truth' In Social-Media Marketing …

Do you think that the threat of a FTC review will spook advertisers who are already fearful of tapping social media? Will the FTC carry through on its threat to hold marketers liable for false statements published on blogs and social …

How Quaker Foods is Using Social Media — Social Media Optimization

Good interview in eMarketer with Annie Young-Scrivner who is Chief Marketing Officer and Sales VP at Quaker Foods & Snacks about how Quaker Foods is using social media to market oats. Excerpts from the interview are below: …

Top 150 Social Media Marketing Blogs – Apr 09 « Social Media …

Andshould you need to develop social media marketing services (branding, intelligence, research, outreach, advertising, social media optimization) where relevance is key, we’re always happy to do an 1/2 hour free demo ! …

Back from a weekend in NYC — Social Media Optimization

This is not a social media post.I was in NYC for the TGL Classic which is a race to not only to raise money but to also promote the awareness of lung cancer. The Labrecque family do an fantastic job putting on the race and their were …

Top 20 Video Submission Sites list from social Media optimization …

Video sites abound these days. If you have been on the internet or maybe just been living really for the past few years you most definitely will have heard of.

Facebook Demographic Trends — Social Media Optimization

Only Africa books the trend with more male than female users. North America and Europe account for over 70% of Facebook usage. With all the media attention that Twiiter is getting are you still using Facebook as much as you have had in …

Some good information on Social Media Optimization is presented above from various sources. If you would like to cut through the noise and get right to the point on how you can drive buyers to your website in droves through Social Media Optimization and Syndication contact us and we will be glad to help.

First Place Positioning
Gregg Thorpe
800.430.0205
Philadelphia SEO Company