There are over 200 factors that Google takes into account when ranking web pages. We offer full SEO reporting on many of these factors so you can easily distinguish what your web pages need as far as optimization to gain top search engine rankings. The bulk of this report is focused towards the on-page factors, although your site and your top 10 competitor’s link popularity are analyzed to determine the competitive nature of the keywords being targeted for top ranking.

There are many other items not revealed in this report, many of a technical nature which we can also reveal to you.  The bottom line is that we can optimize any website and have an immediate effect in top rankings and targeted visitors. There has not yet been a website that we’ve come across that was fully optimized.  Of course, the number of links you have pointing to your website is 80% of the battle.  This is why we have processes in place to increase link popularity of websites in the shortest time possible.

There are many ways to dominate the search engines, but here are three.
1. Optimize/add quality content to your web pages and optimize on-page factors related to the keyword phrase
2. Develop an SEO optimized Blog/add quality posts
3. Syndicate your blog content to social network sites/add network profiles for aggregation and syndication

Performing all three of these strategies will work wonders for your keyword rankings when properly setup and executed!

We are running a special on optimized blog development where we will develop your custom look blog and set it up with content syndication.  Normally, a full content management system with social syndication will run $2500 but we are discounting this complete turn-key system and offering it for only $1495 until April 15th, 2009.  We give you the free option to add a new keyword rich domain name with one year hosting on our servers at no extra charge, allowing your business total control of a new web property that promotes your main web site’s sales funnel.

We will also optimize your individual website pages at only $100 for each web page focusing on a primary and secondary keyword phrase. This includes in-depth keyword research so that additional keywords can be used in your content and be found literally on hundreds of keywords for just one of your web pages. The goal will be to focus on your top 10+ keywords and get them on the first page of Google within 2-4 weeks.

With the proper setup that we’ll implement for your blog, we can accomplish first page rankings in less than an hour for those keywords that drive targeted traffic and sales to your site. All the links from your new blog will point back to your website and will be coming from different IP addresses which hold more value. Either way, hosted on your server or ours, the blog syndication setup works very, very well.

Additionally, each new blog post is like another web page, another entry point for a potential customer to find you on the web. This is a terrific way to get found more often and much quicker for many more of your important keywords. We focus your posted blog content around the researched keywords that actually are proven to convert in your business/niche.

We can develop a Six-Month or One-Year plan and will consider shorter campaign lengths along with performing specific individual jobs your site may need, like article marketing or blog commenting, etc.  You can see on our main website the various optimization and marketing services we do provide.

On an important side note… First Place Positioning is currently in development of an SEO Membership Site where all processes, tactics and strategies will be revealed. Covering not only SEO, but also PPC strategies, Social Media Syndication and Promotion strategies, Niche Research, Affiliate Marketing, Copywriting, everything from soup to nuts when comes to running, optimizing and promoting a successful online business!

Spots are limited so please sign up to get on the waiting list and be the first one to be informed when the SEO Membership Site goes live.  The actual domain will be revealed at a later date but we have temporarily setup a site where you can add your name to the list to be notified at: http://www.theseomembershipsite.com.

Don’t forget to request your Free SEO Report, your Free Syndication Revelation Report and the specific strategy to gain top Google rankings in less than an hour. You can click the links above or find these three options at the top right of this SEO Blog.

We will prove our results in real-time so you are absolutely positive we can, and we will, get the keyword rankings and conversions for you!

First Place Positioning
Gregg Thorpe – President
King of Prussia PA 19406
800.430.0205 Toll-Free
610.768.0357 Direct
484.801.1432 Fax
www.FirstPlacePositioning.com

For International clients we have opened up the opportunity for the use of Skype to better serve you:  Skype ID: gregg.thorpe

By Mark Jackson, Search Engine Watch, Jan 6, 2009

In some ways, this is a continuation of my rant in last week’s column on paid links.

In life and business, I’ve always felt that there are no shortcuts. You work hard and build a successful life. You reap what you sow. Nothing good in life comes from a lack of effort. Take the high road.

Perhaps that’s why my background includes so many years in sales. Sales will teach you that — especially if you tried to sell banner advertising on a CPM basis after the 2000 bubble burst. You had to work 10 times as hard to maintain what you may have been able to do a year prior.

As an SEO, I’ve always believed that you should build meaningful, useful Web sites and help promote the content to establish links. Set up the site without technical roadblocks. Do what’s necessary to achieve long-lasting results by abiding by the guidelines set forth by the major search engines.

I won’t change anytime soon.

However, why is it that so many Web sites rank when they’re blatantly participating in paid link activity? How easy would it be if we knew that Google wasn’t going to penalize for these activities?

I mentioned last week that a prospect was penalized for sponsoring a hit counter. Perhaps Google found a way to address these types of paid links through an algorithm update?

But wait. No, a hit counter Web site ranks in Google’s top 20 results for “search engine optimization,” as of the writing of this column. So, the hit counter company wasn’t punished, but the company that sponsored a hit counter got “pinged”? Did they not alternate/randomize their anchor text in their paid link enough?

Duplicate Content Revisited

I addressed duplicate content while speaking at Search Engine Strategies San Jose in August. I was fully prepared to share with the folks in attendance the reasons that you should be very mindful of duplicate content.

Then, I came across a “competitor” (I don’t really think of other SEO firms as “competitors,” per se) Web site that ranked number one on Google for a very competitive keyword. Not only were they ranking — they had sitelinks. They also had multiple versions of their Web site, participated in link farms, and had paid links.

This is one thing that makes my job difficult. How can I tell a client/prospect that they shouldn’t do these things when they — apparently — work?

All I can do is be honest with my clients/prospects. Yes. These things work. Today. We don’t know what may — or may not — happen tomorrow.

Google says these things are against guidelines. They say that punishments can be handed down. I’ve seen some Web sites get punished while others make thousands of dollars per day, indirectly, because of their paid links.

Good SEO Isn’t Supposed to be Easy

Good SEO is supposed to be about building a quality/accessible Web site full of great copy, using keywords in the appropriate areas, and getting quality links “naturally” because people like your content. Nothing about being in SEO is easy when you try to do it right. SEO isn’t “rocket science,” but it requires real work.

You achieve rankings/traffic because you put in the work to analyze the competitive landscape, do thorough keyword research, write effective, usable, SEO friendly Web copy, have the correct structure to the Web site (information architecture, internal linking, blog set-up/categorization/content, headers, etc.) and found the relevant, powerful links necessary to achieve authority with the search engines and reached out to hundreds of Webmasters to ask them to link to your Web site. Yeah, social media marketing can be a much easier — and effective — way to generate relevant links. This is one reason most SEOs recommend adding a blog to your Web site.

I want to scream to the spam police at the major search engines.

If you want us to operate in an “ethical” manner, show us that you’re penalizing the Web sites that abuse your guidelines! Not just one here and another there. That doesn’t get our attention. Instead, reward those who follow your guidelines.

Link popularity is vital because every major search engine considers them as a part of their ranking algorithms. It is absolutely necessary to gain links pointing to your website to do well in the search engines. Your link popularity is measured by both the quantity and the quality of sites that link to your site and you can advance the rank of your website by increasing the number of high quality sites linking to your website.

Anchor text is when a word or a few words are in the clickable links. For example, you often see “click here” as a clickable link. The “Click here” should be replaced by the keyword phrase you want ranked at the top of the search engines. Not only is the anchor text of your links an important factor but these inbound links should be related or relevant to your site’s topic.

Researching your competition and where they have their links is a good first step to find out the areas to consider adding your link. Developing articles and submitting them to article directories is another great way of getting links to your site. Here are just a few article directories to consider when developing your links and promoting your site.

www.ezinearticles.com
www.articledashboard.com
www.articlecity.com
www.articlesbase.com
www.isnare.com
www.articlehub.com
www.articlebin.com
www.articlesnatch.com
www.submityourarticle.com
www.articlecity.com

There are many others to consider but the important thing is to begin taking your content and publishing it various directories.