Link building can be such time consuming activity sometimes the value isn’t readily apparent.  When analyzing competitors who have thousands of links it may seem like an impossible task.  That’s why it’s important to focus on keywords that are highly targeted with lower competition if you want to drive traffic that converts.

The opportunity to uncover keyword phrases that have low competition is still incredibly high.  You can search Wordtracker in almost any industry and find good phrases that would be easy to rank in the top 10 and even in the first place position with a moderate amount of optimization work.

It’s important not to get too hung up on the most competitive terms. A long-term plan to consistently improve your position on those terms is a good idea but at the same time we should optimize for the lower competing terms to quickly make your campaign profitable.

Another issue I see is focusing on too many keywords at once. Unless you have a large unoptimized website that hundreds of keywords can be mapped out to, you can only build links so quick and trying to rank for hundreds of phrases can be a daunting task if this calls for focused link building for each term. Finding the right mixture is key to having an effective search marketing campaign and this takes research upfront.

The good news is that the potential for increased business by gaining top rankings on targeted keyword phrases is still very attainable and somewhat exciting.  When examining the keyword data we will know beforehand if the optimization efforts will pay off, which allows us to guarantee increased targeted traffic.

Once the keyword phrases have been selected, acquiring high quality links is just a matter of choice.  There are many opportunities to gain new links that a well developed plan should be put in place and followed on a daily basis.  Here is a listing of Web 2.0 sites at http://www.go2web20.net/ and that is just in the social media sphere.  Getting 10 links a day will add up to 200 or so over a given month.  Building these links around the right keywords will help you gain first place rankings and targeted traffic that will convert into sales.

The earning potential obviously depends on your product or service but if you can acquire 20 new customers this month… what would that be worth to your business?  The more targeted the keywords the higher the conversions, so driving 2000 new visitors to your site this month may actually return more than 20 new customers.

Get your Free SEO Report and Keyword Analysis Report by filling out the form at http://www.firstplacepositioning.com/ to see what I’m talking about.

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