Here’s a sample checklist to use when developing, optimizing and promoting websites.

SEO Optimization Plus
Website Quality Check + W3C  – Correct glaring issues
Server Check – Win/Linux Apache, IIS – IP Check – Dedicate or Shared
Applications (CMS, Cart, Forum) & Databases (MySQL)
HTTP Response Header Check – Custom Error Pages
Basic Architecture (Contact, FAQ, Privacy, Resources, Site Map, Terms)
Preliminary Global Link Popularity Report – Anchor Text Analysis
Top 3 Competitors Analysis – Reverse Link Engineering
Spider Topic Reputation Report
Preliminary Indexed Pages Report – View Titles & Descriptions
Keyword Research – Competition, Daily Search Volume, Relevance
Primary Search Terms – Long-Tail – Supporting Terms – LSI Terms
Competition Research-Uncover Entire PPC Campaign Keywords
Keyword Revenue Report with Average Customer Value Equation
Master Keyword List & Prioritized Keyword List
Number of Pages to Be Optimized
Map Keywords to Individual Pages
Individual On-Page Optimization – SEO Score
Metadata – Title, Description, KW tag
Optimize Head Area (Proper DTD, Char Set) – Header Status Check
Page Headings (H1, H2, page structure)
Page Content Optimization
Reduce Code to External Script
Optimize Image Load Times & Alternate Text, Captions
Optimize Internal Links in Body (keyword, placement)
Optimize Link Site Structure (No Follow)
On Page Sitemap Optimized
Google Analytics, Webmaster Tools, XML Sitemaps, Preferred Domain
Canonical and Duplicate Content Fixed
Robots.txt File Properly Implemented
Name Capture/Opt-in Form/Email Marketing
Usability/Objectives/Conversions

Promotion
Optimize Current Blog or Develop Custom Blog. Tie-In to Networks
Utilize Promotional Widgets, Select and Optimize Blog Plugins
Develop Content Strategy – photo, video, slideshow, audio, wiki’s, etc
Write Articles – 450+ words (use in syndication)
Huge Content Syndication Group (Quality Only) – Diggs, Bookmarks
Write Blog Posts – 100-300 words, ping
Press Releases – 300+ words (submission to 25 Press Release sites)
Top 5-7 Article Submission Sites – (Option re-purpose to 300 directories)
Blog RSS Feed Submissions (80-100+ Feed Submissions)
Blog Directory Submissions (Top 10-18 blog directories)
General Directory Submissions (400+ Quality directories)
Targeted Ezine Submissions
Social Linking Properties – presence for Links, no networking involvement
Social Network Properties – optional for networking, friends, etc
Social Bookmarking Sites – Top 20
Free Blogging Sites, Blogger, Wordpress, etc.
Micro Blogging – Twitter Marketing Plan 2000 followers in 30 days
Keyword Ranking Reports, Analytics, Backlinks Reports
PDF Files (text-optimized w/ new Titles, Kws, Descriptions)
High PageRank Link Development
Researched Keywords to Target in Articles

Classified Ads, Blog & Forum Commenting
New email created to create and confirm promotional actions.
PPC Setup & Management
Website Design

There are various steps or processes for many of the activities listed above so keep an eye out for more in-depth reports on individual topics.

Jerry West of SEORevolution.com has been an SEO expert for some time. He has over 500 domains through the country on various hosting platforms in which he performs in-depth testing. So all his advice comes from actual results of many sites. This is an email I just received and thought you may find it helpful. I will keep you apprised of the new changes going on with Google on this blog so be sure to bookmark it and come back often.

I am about to leave for the airport in just a few minutes and wanted to get this update out. Overall PubCon was good, but Google did not have their normal presence there, in fact, for the first time that I have been attending, they didn’t have a booth.

That meant that the contacts I usually sit and talk with weren’t there, but I got all of your questions answered, it just took a little longer than usual.

I will be preparing more updates on the long flight home.

This hasn’t been edited, so there maybe spelling or grammar issues … just a warning.

Question: I’m helping a friend right now try to push some bogus extortion site “complaints” off his first page on the SERP.

So my question is how can someone go to google to rid themselves of a bogus complaint on one of those sites like ripoofreport.com or complaintsboard.com ?

I know we can work on the SEO but in some cases they are very well entrenched and are trying to charge the victim money to take the “complaint” off the site. In some cases they have gotten edu and gov links and have leveraged their SEO power for “evil”. And the pages or posts are often “closed” so you can’t even add your side of the story.

You would think Google would have a way to approach getting that dealt with. It can cost an individual or small business a lot of money in lost business and in hiring an SEO pro to combat bogus complaints which leaves this client with a bad taste for internet marketing. I wonder how many business owners have decided never to advertise in adwords or online after an experience like this?

Answer: Google has remained very consistent on this issue – they aren’t a censor.  While they can sympathize with you over this issue, if they began to act as a censor, the line begins to get fuzzy. They best that you can do is promote your company the best you can and customers realize that there aren’t always going to be favorable things said about your company. In fact, a company that has a spotless record is always a red flag in my book because no company can satisfy every person.

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Question: When will Google Caffeine be rolled out?

Answer: Matt Cutts stated not until after the holidays, but he didn’t say which holiday. My guess is that it will be during the Christmas/New Years break since that is usually a “dead” time for business.

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Question: What is the future of the Blogger platform. How it might integrate into their other app developments. Do they see Blogger having a vital future? Or is it one of those channels like Google Video that may be left on the back burner?

Answer: This is on their radar for 2010. It is still an important part of their business strategy. No details were shared, however.

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Question: Is it still true that most searches don’t bring the results that people are looking for?

Answer: Google didn’t have any hard data to share, but Microsoft said they have a 25% “back” trend (hitting the back button). So a quarter of all searches result in a refinement of some sort.

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Question: What are the total information searches for a given topic vs. product searches?

Answer: This information wasn’t available.

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Question: What is the most reliable way to get and retain high search engine rankings?

Answer: According to Matt Cutts it is creating unique content and getting good, quality links to your site.

We all know that answer won’t get you top ranking. The best thing to do is use my SEO in a Box technique along with my Keyword Competition Tool.

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Question: When will integration of Google Docs with Google Wave happen?

Answer: No date has been announced.

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Question: How is Sidewiki going to be policed?

Answer: As with any user generated content, they are monitoring for spam. Since it is still new and the traction hasn’t been fully realized, there are still some growing pains.

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Question: How do you know if you have been “slapped” by Google? How to avoid it?

Answer: The “Google Slap” is only for AdWords and does NOT effect the organic listings.  You will know if you have gotten slapped if your Quality Score has tanked and/or your minimum bid has been raised to the $15-25 per click range … just to be on the first page. Read that again, not the first position, but the first page. That’s a slap.

Here are some options to go through to correct the Slap:

1) If you’re an affiliate, and you are directly linking to the merchant’s page with your affiliate code, change the CTA to /yourdomain.com/buy/ and do a 301 redirect to the merchant.
2) Make sure your Title tag is unique and contains the targeted keyword phrase.
3) Ditto with the Meta Description.
4) Ditto with the H1 tag.
5) Get the Privacy, Contact Us, About Us, Terms, etc. on the page if they aren’t already there.
6) Put the keyword phrase at the bottom of the page, just above the footer links. But don’t link it to anything.
7) Use it at least twice in the body of the page.
8 ) Get some good solid links 5-10 or so to your landing page. As strange as it sounds, getting links from pages that are cached and it gets spidered by GoogleBot has helped in the slap – but not consistently.

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Question: How do you lower the keyword costs in AdWords?

Answer: Simply put, you can lower your bids, which will, of course, lower your position. That isn’t what you want. What you are probably asking is how to increase your margins, and that comes with solid landing page designs which are build on “continuing the conversation” the prospect has in their minds. I will be updating my Landing Page testing results this month in the SEO Revolution.

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Question: What are the least important ranking factors?

Answer: This question is too generic and Google isn’t really going to answer this accurately other than to say they ignore the Keyword Meta Tag and Spam content (which they don’t ignore).

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Question: How to better optimize for Google local, not in Google Maps, but in the regular SERPs.

Answer: There is still a hole in Google Local that Matt Cutts admitted to that I have been reporting for the last three years or so. That is, you can focus on an address near the City Center and the local post office for the ZIP code you are targeting and will get a top ranking – even if you use a fake address. They state they are going to start using their own collected date in order to be more accurate.

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Question: Does the click through rate influence the SERPs?

Answer: While Matt Cutts stated that currently there is no correlation between click through rate and the rankings in the SERPs, I am seeing some evidence of this. However, it isn’t consistent and it might be the Caffeine injection which has been going on for the last few weeks.

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Question: If you buy an expired domain what do you do with the non-existent pages so you can capture the backlinks?

Answer: You can use mod_rewrite or 301 redirects to point them to the right page. It is not recommended that you just do a blanket 301 redirect to the home page.

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Question: What date does Google see as the registration date of expired domains that are re-registered?

Answer: Google doesn’t look at the registration date, instead it looks at “first time spidered”. If there is a significant time where Google cannot index the site, it will “reset” the age of the domain. I have found in my testing, that if you get the site built (you can use WinHTTrack or Archive.org to get the previous content of the site) on your server and as soon as you win the auction and the domain is given to you, you can switch the DNS and be ready for Google’s next crawl. That is usually very effective in saving the domain. However, if you sit on it and spend a week or two developing the site and Google comes back, they will often deindex much or all of the site making it worthless for the reason you bought it.

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Question: Is the PageRank preserved if all pages are redirected to the homepage?

Answer: There is some “PageRank” leakage, but details were not given. Personally, I don’t find this a big deal. Leakage is going to happen. As long as the home page is spidered often, you should be able to use the authority to push link power to your other properties.

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Question: What should be done with the upcoming Caffeine update? Are traditional SEO techniques going to become useless? Are they being replaced with semantic-optimized pages?

Answer: You can read my analysis I posted on August 16th: http://www.seorevolution.com/members/training/?p=4424 The “sandbox” for Caffeine has been disabled as they are getting ready for the rollout after the holidays (probably between Christmas and New Years). Even though it is stated that Caffeine is NOT an algorithm update, there is enough changes in the SERPs to believe that there is an algo change.

In terms of it being replaced with semantic-optimized pages, I am not seeing that in my tests. I think this is more hype and rumor. What my tests are showing is that the authority on the home page is mattering more and the total number of domains linking to you is becoming more of a factor. This is making “run of site links” less effective, however, internal linking is getting more powerful. So, if you have a large authoritative site, your advantage will greatly increase once Caffeine goes live.

—————-

Question: How much does bounce rate and average time on site affect rankings? What about a blog or internal pages?

Answer: Matt Cutts stated that this is NOT part of the algorithm yet, but I am seeing some evidence of it, although nothing conclusive. I would assume the reason for this is to get rid of the Made for AdSense sites which typically have high bounce rates because that is their business model.

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Question: Is the value of links and merit of link different for each industry?

Answer: It isn’t that the value of links is different, it is how the keyword is scored. Since Google has access to know what the dollar value is (through AdWords), it will rank the keywords accordingly. Higher value keywords have more off-page factors and lower value keywords have more on-page factors attributing to the ranking process.

Even though on-page factors do not give as much benefit as they once did, if you get them wrong, you will never rank as high as you could, so make sure you get them right.

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Question: What will happen to the Yahoo SSP campaigns when the merger with Microsoft occurs?

Answer: The SSP (Search Submit Pro) program will be discontinued.

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Question: Will the SERPs appear more like Bing or Yahoo rankings?

Answer: When the merger occurs, they will be Bing results. Yahoo! has never been able to serve quality search results ever since they took the directory listings out of their algorithm.

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Question: Are links hidden in search engine friendly CSS drop downs as strong as links viewed normally through the page load?

Answer: I haven’t tested this and Matt Cutts stated there is never a time when “hidden links” are search engine friendly. While I haven’t tested this, never take what Matt Cutts says as absolute truth. Test it first.

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Question: Does Google made a distinction between a Postweb page and Pageweb page in WordPress? Which is better for SEO?

Answer: Lisa Brown, with WordPressAngel.com handles all of my WordPress issues. There was probably a time when this mattered, but I don’t see any issues now. Just make sure you have the SEO Plugin.

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Question: Is Google giving more weight to the keyword in the domain name?

Answer: Yes they are, especially in .org domains.

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Question: What is the one thing you could do for Google so it would be 100% greater, what would it be?

Answer: The answer was very political and not worth reporting.

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Question: How is the influence on social sites with the Google algorithm?

Answer: With Caffeine, the impact of Web 2.0 properties has been lessened. That doesn’t mean they won’t be as effective, it just means it will take more effort to get them to rank.

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Question: What about personalized search?

Answer: This is becoming more and more of an issue. If you notice if you are logged in to your Google account, your search results will be different than if you are not logged in. However, even if you are logged out, Google is tracking your search behavior through the IP address you are using and will begin to give you personalized search results based on your search behavior. They are getting good.

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Question: Do links going through a redirect click tracking script count?

Answer: The answer is “yes” from Google, but I don’t have testing results to back it up. My viewpoint is worry about real links and if you get extra juice from a redirect, then you are getting something extra.

Best Regards,

Jerry West

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First Place Positioning provides Philadelphia SEO Services and is happy to provide a free SEO report and a strategic custom SEO plan for your company.  Reach us at 1-800-430-0205 or direct at 610-768-0357, or fill out the SEO form to have the details emailed to you.

SEO – Search Engine Optimization: (from Wikipedia): “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”

Google is the number one search engine as it receives 272 million unique searches per day. That is more than 11 million searches per hour. Although MSN and Yahoo! have a share of the search market, the effort to focus ranking on Google far outweighs the others.  Although MSN and Yahoo! say they have a better conversion ratio in the Pay-Per-Click arena, there is no comparison to Google when it comes to organic  results.

The bottom line is that Google supplies a lot more traffic, which means you will make more money by using Google. Driving traffic to your website is the goal but ultimately you want your revenues to increase.  So converting that traffic is a big key for your SEO campaign to be a success.

It all starts with keywords… keyword phrases.  Knowing the keyword phrases that actually convert into revenue before optimizing your site is a step that must not be understated.  Using various keyword tools (like Wordtracker) will reveal the keyword data that people are actually searching on.  Choosing and testing those keywords for the potential to convert into sales is a crucial step that can be accomplished through a simple keyword tracking PPC campaign and then once these keywords are proven to convert… than the organic optimization process can be put in place.

While focusing on your core terms is vital, uncovering other phrases that will bring the right visitors to your site can set you apart from your competition and get you targeted leads quite quickly.

Here are some keyword research tips that can accomplish this:

Using Wordtracker or other keyword tools, it is best to utilize “action related” root words to see how that word is exactly being used within phrases. Words like: Take, Stir, Hold, Make, Create, Fix, Repair, Replace, Shift, Retract, Lift, Assemble, Cool, Start.

Explore keyword data with a focus on the natural power of prepositions. Examples of a few Prepositions:
From, Across, During, Between, Beside, Below, Inside of, Outside of, Over, Past Toward, Under, Through, Since, Until, Around, Against.

Explore the data with the flexibility of extreme opposites: Antonyms
Start, Begin, Best, Stop, Finish, Worst, Newest, Oldest, Advantage, Disadvantage, Always, Never, Common, Rare, Easy, Difficult, Exterior, Interior.

Keep in mind Seasonally related, News related, Topic related (common hot topics) keywords.  Also words that relate to all kinds of “Color”, “tools”, pricing “Numbers” and Semantics (supporting terms rather than exact topics).

Other words to consider at the start of the digging process:
How-to, Stop, Cure, Solution, Answer, Free, Learn, Treat, Quit, Help, Lose, Fast, Find, Deal, Offer.

Buying keyword modifiers like, Shipping , Delivery, Order, Cost, Price, Rate, Charge, Fee, etc., can open a door to phrases that you  may have never thought of or considered.

Using an optimization process utilizing your core terms, mid-level terms and long-tail keywords after an in-depth keyword research process will give you a big jump on your competition plus you will have a good list of terms you can build content around on an on-going basis.

Some good resource videos concerning social media optimization. Call us direct at (800) 430-0205 for all the details on how a traffic producing social media optimization campaign can be developed and implemented for your business.

Social Media Optimization: Part 1

Andrew Hazen, CEO of Prime Visibility, gives a presentation on social media optimization to the Long Island Advertising Club. Hazen provides an overview of social media optimization

Social Media Marketing Strategies with Search Engine Optimization

Boost your Search Engine Optimization with Social Media. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: The effects

Social Media Optimization Basics

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Social Media Optimization & SEO

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Social Media Optimization with Lee Odden

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Social Media Slap

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Facebook Social Media Optimization Social Networking

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Top Ranking Social Media Sites

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Chat, IRC & IM: Origins of Social Media

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We hope you’ve learned the potential that a properly setup, researched and implemented social media marketing campaign can do for your business. Once in place, we here at First Place Positioning have been gaining top rankings in Google within 20 minutes for our clients top keywords.

Contact our SEO Company for all the details on how we can help and/or perform this explosive traffic generating system through the Social web. When combined with our on-page SEO services for your main site the overall traffic results can last for quite a long time.

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Why should your business get involved in social media optimization? Well, for one, to extend your reach and branding further. The networking capability of social media knows no bounds! social media optimization smo …

A Brief Guide To Social Media Optimization SMO | Kevin H Davis …

A Brief Guide To Social Media Optimization SMOSubmitted By: Omaro Ailoch [See Author?s Biography]

Will the Government Push For ‘Truth' In Social-Media Marketing …

Do you think that the threat of a FTC review will spook advertisers who are already fearful of tapping social media? Will the FTC carry through on its threat to hold marketers liable for false statements published on blogs and social …

How Quaker Foods is Using Social Media — Social Media Optimization

Good interview in eMarketer with Annie Young-Scrivner who is Chief Marketing Officer and Sales VP at Quaker Foods & Snacks about how Quaker Foods is using social media to market oats. Excerpts from the interview are below: …

Top 150 Social Media Marketing Blogs – Apr 09 « Social Media …

Andshould you need to develop social media marketing services (branding, intelligence, research, outreach, advertising, social media optimization) where relevance is key, we’re always happy to do an 1/2 hour free demo ! …

Back from a weekend in NYC — Social Media Optimization

This is not a social media post.I was in NYC for the TGL Classic which is a race to not only to raise money but to also promote the awareness of lung cancer. The Labrecque family do an fantastic job putting on the race and their were …

Top 20 Video Submission Sites list from social Media optimization …

Video sites abound these days. If you have been on the internet or maybe just been living really for the past few years you most definitely will have heard of.

Facebook Demographic Trends — Social Media Optimization

Only Africa books the trend with more male than female users. North America and Europe account for over 70% of Facebook usage. With all the media attention that Twiiter is getting are you still using Facebook as much as you have had in …

Some good information on Social Media Optimization is presented above from various sources. If you would like to cut through the noise and get right to the point on how you can drive buyers to your website in droves through Social Media Optimization and Syndication contact us and we will be glad to help.

First Place Positioning
Gregg Thorpe
800.430.0205
Philadelphia SEO Company

There are over 200 factors that Google takes into account when ranking web pages. We offer full SEO reporting on many of these factors so you can easily distinguish what your web pages need as far as optimization to gain top search engine rankings. The bulk of this report is focused towards the on-page factors, although your site and your top 10 competitor’s link popularity are analyzed to determine the competitive nature of the keywords being targeted for top ranking.

There are many other items not revealed in this report, many of a technical nature which we can also reveal to you.  The bottom line is that we can optimize any website and have an immediate effect in top rankings and targeted visitors. There has not yet been a website that we’ve come across that was fully optimized.  Of course, the number of links you have pointing to your website is 80% of the battle.  This is why we have processes in place to increase link popularity of websites in the shortest time possible.

There are many ways to dominate the search engines, but here are three.
1. Optimize/add quality content to your web pages and optimize on-page factors related to the keyword phrase
2. Develop an SEO optimized Blog/add quality posts
3. Syndicate your blog content to social network sites/add network profiles for aggregation and syndication

Performing all three of these strategies will work wonders for your keyword rankings when properly setup and executed!

We are running a special on optimized blog development where we will develop your custom look blog and set it up with content syndication.  Normally, a full content management system with social syndication will run $2500 but we are discounting this complete turn-key system and offering it for only $1495 until April 15th, 2009.  We give you the free option to add a new keyword rich domain name with one year hosting on our servers at no extra charge, allowing your business total control of a new web property that promotes your main web site’s sales funnel.

We will also optimize your individual website pages at only $100 for each web page focusing on a primary and secondary keyword phrase. This includes in-depth keyword research so that additional keywords can be used in your content and be found literally on hundreds of keywords for just one of your web pages. The goal will be to focus on your top 10+ keywords and get them on the first page of Google within 2-4 weeks.

With the proper setup that we’ll implement for your blog, we can accomplish first page rankings in less than an hour for those keywords that drive targeted traffic and sales to your site. All the links from your new blog will point back to your website and will be coming from different IP addresses which hold more value. Either way, hosted on your server or ours, the blog syndication setup works very, very well.

Additionally, each new blog post is like another web page, another entry point for a potential customer to find you on the web. This is a terrific way to get found more often and much quicker for many more of your important keywords. We focus your posted blog content around the researched keywords that actually are proven to convert in your business/niche.

We can develop a Six-Month or One-Year plan and will consider shorter campaign lengths along with performing specific individual jobs your site may need, like article marketing or blog commenting, etc.  You can see on our main website the various optimization and marketing services we do provide.

On an important side note… First Place Positioning is currently in development of an SEO Membership Site where all processes, tactics and strategies will be revealed. Covering not only SEO, but also PPC strategies, Social Media Syndication and Promotion strategies, Niche Research, Affiliate Marketing, Copywriting, everything from soup to nuts when comes to running, optimizing and promoting a successful online business!

Spots are limited so please sign up to get on the waiting list and be the first one to be informed when the SEO Membership Site goes live.  The actual domain will be revealed at a later date but we have temporarily setup a site where you can add your name to the list to be notified at: http://www.theseomembershipsite.com.

Don’t forget to request your Free SEO Report, your Free Syndication Revelation Report and the specific strategy to gain top Google rankings in less than an hour. You can click the links above or find these three options at the top right of this SEO Blog.

We will prove our results in real-time so you are absolutely positive we can, and we will, get the keyword rankings and conversions for you!

First Place Positioning
Gregg Thorpe – President
King of Prussia PA 19406
800.430.0205 Toll-Free
610.768.0357 Direct
484.801.1432 Fax
www.FirstPlacePositioning.com

For International clients we have opened up the opportunity for the use of Skype to better serve you:  Skype ID: gregg.thorpe

Let’s take a quick look at what’s happening in the SEO arena today.

3 Key Components of SEO By David Knops Jr At Isnare.com Ezine Articles

3 Key Components of SEO – Free Reprint Article Written By David Knops Jr.

Fishing for SEO | The NMS Blog

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SEO on Twitter – The Blogs at HowStuffWorks

HowStuffWorks.com blogger Chris Pollette writes about Twitter improving its SEO.

The Ways to Use Seo Services

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Is SEO the Powerhouse it Used to Be? | Internet marketing Tools …

There is no question that it can be very beneficial to optimize our websites so as to bring us much appreciated free and targeted traffic. The alternative would be to attract traffic using pay-per-click. I am sure we would all choose …

SEO and Tech Daily: Security Update released for Firefox

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25 Free Social Media Marketing & SEO Ebooks, White Papers + Other …

Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO. While blogs offer quick tips and overviews ebooks and white papers have the necessary depth …

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New SEO Tools : SEO Book.com

Some interesting and new SEO tools worth checking out.

Top 3 Reasons to Practice Organic SEO | Host Earth

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How To Do SEO For Ecommerce Websites By Sonu Parsad At Isnare.com …

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Part 15 — Internet Marketing With, SEO, youtube, Myspace, Facebook …

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SEO Compliance Checker | drupal.org

The SEO Compliance Checker checks node content on search engine optimization upon its creation or modification. Whenever a publisher creates or modifies a node, the module performs a set of checks and gives the user a feedback on the …

Twitter Friday: Twitter SEO News | SEOptimise

This week the number of newsworthy items about and on Twitter was so overwhelming that II solely focused this Twitter Friday on Twitter and SEO. We have witnessed at least 4 major Twitter SEO developments this week that mattered most …

SEOmoz | Presentation Skills for SEO

Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!

Online Marketing Blog » Blog Archive » SEO Copywriting: Lure The …

SEO copywriters are not. Copywriting, and all of marketing really, represent that beautiful intersection between business and creativity. Those of us lucky enough to find our way into this niche find that, amazingly, we can actually …

Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate …

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Well that’s it for now, some real good SEO information there. Stay tuned as we continue the ‘SEO Watch’ on a regular basis.

By entering your top keywords into Google Suggest and locating other words for optimization is a good way to locate traffic producing keywords on the rise. If you don’t already have a page covering that keyword topic, create one, or simply develop a blog post around it.

Perform all the optimizations that are needed by comparing the competition and you can be sure you are targeting good keywords. Many people will refine their search simply by clicking the one of the suggested keyword phrases in the list.

It’s easier to focus on a smaller set of keywords and track their progress, then move forward with more as time permits. A continual process of fully optimizing web pages and developing new content around targeted keywords will steadily increase your traffic and conversions for the long-term.

aka: “What Search Engine Factors Does a Good SEO Analysis Report Analyze?”

Get an in-depth analysis of the optimization level of the following SEO factors for your website plus a keyword discovery report for your industry.  Along with the Internet marketing solutions the SEO Analysis Report will provide, you will also see a comparison of your competitors that are currently holding the Top 10 ranking positions for your keyword phrases.

You will uncover the search engine optimization requirements that are needed to gain a Top 10 major search engine ranking in Google’s organic result listings. Below are just some of the factors that will have varying influence on your rankings. These SEO factors could make the difference of being found #1 or #30 in the organic search results for your targeted keyword phrases.

Get your free SEO Report.

1. Title Tag Content and Length
2. Global Link Popularity Count
3. Link Text of Inbound Links
4. Body Text Keyword Usage
5. Heading Tag Analysis
6. URL Structure Review
7. Social Network Popularity Presence
8. Page Load Speed Times
9. Sub-Headline Text Analysis
10. Level of Image Optimization
11. Same Site Link Text Breakdown
12. Outbound Link Text Analysis
13. Meta Description Content and Length
14. Content-to-Code Ratio
15. Pages from Root
16. Robots.txt Analysis
17. HTML Validation of Web Page to W3C Standards
18. Search Engine Compatibility Review
19. Canonical Review
20. Various Factors Preventing a Top Ranking
21. Full Breakdown on Web Copy
22. Readability Level of Web Page

With this information in hand you can optimize your own web pages and see just how well you will rank for your targeted keyword phrases.

Get your free SEO Report.

Besides the above factors here are some points to consider when looking at the organic optimization level of your web pages.

• The linking web sites, are they related to your targeted search term and do they belong to the same or relevant category?
• What is PageRank of these link pages?
• Do these links point to high quality and topically-related web pages?
• When were these links accomplished and how fast are your new links acquired?
• Review the words that surround your link text as they play a part in the algorithm that ranks your web pages.
• How many important links from your other pages point to your website?
• How often do you make changes to your web page over time? Is your content fresh and up-to-date?
• How long do your visitors spend on your web page?
• How many important links from your other pages point to the page being optimized?
• What is your click-through rate and how can it be improved?
• How often is your company name or web page URL searched for on Google.com?
• Do you have content that is very similar or of a duplicate nature to your existing content?
• What is the downtime of your server?
• Do you have low quality links to other web sites?
• Do you use duplicate Meta tags?
• Do you excessively use the same keyword?
• Do you partake in link schemes or sell links on your web pages?
• Does your web page have any grammar or spelling mistakes?

Get your free SEO Report.

Google does reveal there are over 200 factors that influence their ranking process, but the good news is that we only have to out-perform the next highest competitor. So knowing whom you are up against before promoting and optimizing your web pages will help streamline the process.  Knowing the keywords to utilize in your search engine optimization campaign will be uncovered by in-depth keyword research and competitive analysis.

If you feel you would be better served by allowing a seasoned Organic SEO Company handle the most important optimization steps please contact us for your free SEO proposal today at 800.430.0205 or visit our website for more information http://www.FirstPlacePositioning.com.

Get your free SEO Report.

Achieving top search engine results with search engine optimization is one of the best ways to advertise your business. With the proper search engine placement in the natural search engines you immediately build confidence with your prospect.

You may have heard the terms ‘white hat’ and black hat’ when it comes to search engine marketing, but the real secret to search engine optimization is that there is no real secret. Keyword research, meta tags, link popularity, optimized content, social media, etc are all part of the process of ranking at the top of the major search engines.

If you want your website to come up first in the result pages for a competitive keyword phrase you should be aware that it will probably take some work. It all depends on the competition of the search term your looking to rank for that will determine just how much effort it will take.

The quality of your content and the number of links pointing to your website plays a large role in just how fast you can accomplish a top search ranking. A quick analysis of your current website will reveal areas that need to be optimized to gain that top ranking. A check on your linking popularity compared to the top ten websites for that specific keyword will uncover just what it will take to compete and outrank those sites.

Typically the structure of your website will play a large role in how effective future optimizations will be. Sometimes a major overhaul in that structure will be needed to compete for those top positions.

By developing an overall SEO campaign with effective keyword research will see much better results than just focusing on a specific keyword phrase or two. In some cases websites are not being properly crawled and indexed by the search engines because of technical issues. With just a few corrections you could see a huge difference in your search engine visibility. Get help to avoid these significant problems as each issue is identified for you.

Target the right searchers and increase your conversions with newly gained positions. Learn the relevant and most effective SEO techniques you can apply to your website optimization by requesting your no obligation SEO report which will be provided to you within 24 hours. Understand more about the search engine algorithms as we provide you the full details on how the top ranking pages are sequenced.

Start being found first for the most relevant keywords as you watch the authority of your website improve and your targeted traffic increase with an optimized website and quality link building promotions. Call (610) 768-0357 for more information or click here to get your free SEO report today.