A very important distinction being made about Backlinks versus Social Buzz, in the following update from SocialMediaScience.com.

QUESTION: “We understand the exposure/awareness benefits that social networks would provide us, but the primary goal for us right now is to leverage these social networks as a means to build back links directed to our websites. We would like the ability to specify the anchor text of links to web pages that we specify, from do-follow social network pages. We would prefer these links to be embedded in the content of the articles that we create. It would be even better if we could provide a few possibilities of anchor text that would be used in the links.

Below is our official response to these questions about using SYNND for link building activities:

One of the most common misconceptions about social media marketing (SMM) generally…and about our SYNND software specifically, is that it’s a tool for building forced inbound links. SYNND should be used to create inbound “Social Buzz” first and foremost and only secondarily for creating natural (not forced) inbound links. Social Buzz is a ranking factor all by itself and should never be confused with link building, which is a separate endeavor. A “natural” byproduct of Social Buzz Building is inbound references, links, comments, tags, etc. but you cannot force “anchor text” within a submission to a social network as this is not natural and is frowned upon by the social networks.

Further to this, the search engines are doing everything in their power to stop or discount traditional link building activities and will continue to do so on into the foreseeable future. We expect to see whole sites that have used these “linking strategies” to be severely reduced in ranking, or in some cases de-indexed all together in upcoming Google Slaps. The new focus on “Social Buzz Building” is a way around the old pitfalls of link building but, again, should not be confused with traditional “link building”… Building inbound “Social Buzz” is a new (about 3 years old) ranking factor that exists within Google’s complex algorithm (as well as other search engines), regardless of the dofollow/nofollow attributes of the social networks where the buzz originates. Look no further than Google’s recent addition of BUZZ to their Gmail platform. What people do not realize is that this is only the tip of the iceberg for them. We have tracked Google long enough now to know how deeply they both value and understand everything related to social buzz. Based on this, we are now know it is the “New Linking Strategy” and the primary ranking factor every site should focus on. In our business we have abandoned all forced link building activities and are focused instead on using the true power of the Internet to create raving fans based on pure social buzz. It’s easier, faster, safer, and it is the future… pure and simple. As a by-product, we also see more natural link building, along with the added benefit of viral social buzz expansion.

Again, Social Buzz is an “independent ranking factor” not to be confused with “link building”. Social Buzz is more powerful, more long-term regardless of nofollow/dofollow attributes. Social Buzz rises above nofollow/dofollow, Social Buzz cannot be measures by PR (Page Rank) either. It is a ranking factor unto itself and we and our members have proven this fact over and over again.

Want to join Synnd?

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Some good resource videos concerning social media optimization. Call us direct at (800) 430-0205 for all the details on how a traffic producing social media optimization campaign can be developed and implemented for your business.

Social Media Optimization: Part 1

Andrew Hazen, CEO of Prime Visibility, gives a presentation on social media optimization to the Long Island Advertising Club. Hazen provides an overview of social media optimization

Social Media Marketing Strategies with Search Engine Optimization

Boost your Search Engine Optimization with Social Media. IMPAQT’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: The effects

Social Media Optimization Basics

We’ve all heard of search engine optimization, but the new buzz word is social media optimization (SMO). SMO refers to the tools and techniques

Social Media Optimization & SEO

www.fathomseo.com – Learn tips to help your business with social media optimization for SEO, including networking technologies, reputation management, YouTube and other social

Social Media Optimization with Lee Odden

TopRank’s Lee Odden provides information on how to “Un-Google” your search marketing efforts through the use of social media in this clip from the High Rankings

Social Media Slap

www.crowdmountain.com is where you’ll learn about actual business building search engine optimization and social media marketing, instead of short lived “tricks”

Facebook Social Media Optimization Social Networking

www.salemglobal.com facebook for business, social media optimization, social networking. Getting clients within your community. Focusing on what brings in the highest ROI

Top Ranking Social Media Sites

www.michellemacphearson.com These are the social media websites that appear most often in Google’s search results – and therefore the social media websites you want to focus

Chat, IRC & IM: Origins of Social Media

You’ve heard the term: Social Media. You’ve heard the phenomenal stories of using internet blogs and marketing campaigns on social networking sites. But

Forums – Basic Ingredients of Social Media

Overview, Origins, and Basic Ingredients of Social Media : You’ve heard the term “Social Media”. You’ve heard the phenomenal stories of

Comparing Social Media to Basic SEO with Jill Whalen

While the big buzz seems to be with social media — in this brief interview SEO specialist Jill Whalen argues that the time and money spent on basic SEO

The Social Media Myth

www.socialmediamyth.com is where you can download this unprecedented free report! Discover the two kinds of social media marketing and which to use when! If

Revolution of Social Media!!!

At the One Sherpa Summit in October 2008, Alister gave an informative speech about the revolution of social media and the importance of engaging with it in order to

We hope you’ve learned the potential that a properly setup, researched and implemented social media marketing campaign can do for your business. Once in place, we here at First Place Positioning have been gaining top rankings in Google within 20 minutes for our clients top keywords.

Contact our SEO Company for all the details on how we can help and/or perform this explosive traffic generating system through the Social web. When combined with our on-page SEO services for your main site the overall traffic results can last for quite a long time.