Philadelphia SEO PA Firm BlogSEO Tips |

How To Get a Top Search Engine Ranking In 3 Easy Steps

Gregg — Sat, 17 Jul 2010 01:28:42 +0000

Obviously, the Internet is huge and the latest data tells us there are 1,802,330,457* people that are connected to it. All types of subjects about the Internet are now being discussed in everyday life all around the world. One area that has grown steadily is how to get a top ranking in Google. There are a lot more people wanting to know more about search engine optimization. There’s a considerable amount of curiosity about how to get a top search engine ranking on the internet as this paves the way to website visitors and new sales. Knowing what to do can be overwhelming, so keeping it simple is best if you are just learning SEO.

This article is intended to assist you a little further on how to get a top search engine ranking. If you want to know how to get a top search engine ranking continue reading and find out how to do it in 3 easy steps!

Step one is to choose one specific keyword phrase through performing research that shows enough traffic and not too much competition and that is highly relevant to your website. If you choose to target the wrong keywords your efforts may not bring the best results. Finish this step promptly, correctly and completely. This is very important. If it isn’t done correctly, for whatever reason, then you will get the wrong type of visitors that don’t convert or you will be unable to rank for that specific keyword target.

You can use the Google Search Based Keyword Tool or better yet use the Download Your Free Copy of Market Samurai and save a ton of time and find those ‘money’ words much faster.

The next step is going to be optimizing all the possible on-page factors for that keyword phrase that make sense for that page. Things you will want to look at optimizing are using the keyword phrase in the Title, Description, H1 tag, using in-content links for that phrase, and you should also add related keywords in the body that would occur naturally around this keyword phrase, or LSI words. Words that relate to your keyword but do not have the main keyword in the phrase. Synonyms, and words only those in the industry would know. We actually offer an in-depth FREE SEO REPORT that will analyze a specific page of your website for a specific keyword and give that page an SEO Score which and will give advice and point out areas for better optimization.

The third step will be to gain different types of backlinks with the specific keyword phrase in the link text. This can be done many various ways, and should be. Having a variety of links is better than having all your links coming from one or two sources. Ways to get links include article marketing, participating in related forums with your link in your signatures, blog commenting, social media profiles, social media syndication and bookmarking, press releases, directories – general, niche, blog, rss directories, micro-blogging i.e. Twitter, video, audio, photo sites, document sharing like Scribd.com, even creating an account at a Question and Answer site, these all give you the opportunity to build your own links specific to your target keyword phrase.

This is very important because the more links you have with that keyword phrase the better your chances will be to move up the search engine rankings.. What’s important to avoid here is spam linking or linking on PageRank 0 sites. Higher quality links are much better and worth much more in the eyes of the top search engines and are truly worth the effort of finding and developing links on these high PR web properties.

Follow the steps outlined above and you ought to be able to gain that top search engine ranking on your specific keyword target. Then take advantage of the fruits and benefits of having a traffic producing keyword at the top of the search engines that you will have earned by your time and effort.

*http://www.internetworldstats.com/stats.htm

If you would like help with keyword research and your SEO Campaign please contact us at (610) 768-0357 or get yourself a no obligation, free SEO report for one of your individual web pages and get to work on that first place ranking on Google for that target keyword that will drive hundreds of new visitors to your site!

Money Keywords Targeting High Value Return on SEO Efforts

Gregg — Mon, 05 Apr 2010 12:49:47 +0000

Keywords have a monetary value when ranking in the top positions of Google even at the lowest conversion rates.

Learn to convert better and increase the value of your current traffic overnight!

If a keyword has 100 searches a day, that’s 3000/month.
If you ranked #1 on Google you would get approximately 42% of the clicks or 1260 visitors.
At a 1% conversion rate you’d get 12.6 sales.
Determine your average customer value, let’s say $325, that’s an extra $4,095/month form ONE 1ST PLACE RANKING KEYWORD!

This is why keyword research is so important, target the right keywords and get the most from your SEO efforts.

Just came across this in my email this morning and thought it good to keep things accurate, so I’m posting it here for you.

How to Value SEO Ranking
Ed Gluzman at 10:18 pm – March 27, 2010

The first question to ask before investing in an SEO campaign is “What is the value of the first page organic ranking anyway?” For example, I’ve calculated the annual market value of a first page Google organic ranking for ‘Cosmetic Dentistry’ to be $295,367. For a strategic business decision maker, putting a dollar value on the 1st page organic ranking is critical in determining how much time, money and effort to invest into your SEO campaign. Armed with this information you can perform a pro-forma ROI analysis that compares search engine optimization with other forms of marketing such as PPC or direct mail.

Calculating the fair market value of an organic ranking is a straight forward process that requires a few assumptions. Google gives you most of the information you need with their keyword tool, and the assumptions can be gathered from the analytics data collected from your web site, or from other sources. The fair market value calculation is basically a “comp analysis”, or what would be the price of another comparable source to drive the same amount of targeted traffic to my website.

You may have had to perform a fair market value “comp analysis” the last time you purchased a new home. When performing a home comp analysis, you average the price of other comparable homes recently sold in your area. If you can calculate what the market is willing to pay for a given home, you can determine if the seller’s price is fair. This same type of analysis can be performed before undertaking a search engine optimization campaign by analyzing what your competitors are paying Google Adwords to rank for a given search term. If your SEO campaign is going to cost more than paying a search engine directly for the traffic, SEO may not be the optimal solution. Of course pay-per-click can be extremely effective when applied correctly.

So here’s how I came up with a conservative estimate for the fair market value of the search term “cosmetic dentistry” using Google keyword tool:

Determining value of a top SEO rank

The first step is to gather 2 pieces of information from the keyword tool. You will need the Global Monthly Search Volume and the Estimated Average Cost Per Click. In the case of ‘cosmetic dentistry’ search term, the Exact Match values are 40,500 and $7.15 respectively. These figures are outlined in red in the screen shot. Please note that I changed the match type to Exact, so that my valuation will not include any of the long tail derivative rankings. Usually when you optimize your website for a specific search term such as ‘cosmetic dentistry’, you will also attain top rankings for long tail keyword phrases such as ‘florida cosmetic dentistry’ or ‘cosmetic dentistry specialist’. Since we’re working on a conservative estimate, these rankings will not be considered in this valuation.

To complete our analysis we need to know the average click through rate of a top organic search engine position. If you already use a web analytics tool such as Hitslink, you may already know the average CTR for your organic listings. Other sources such as Enquiro/Marketing Sherpa B2B Survey indicate that 52.6% of all search engine visitors click on a top 4 organic listings. Further, the study shows that 27.1% click on the first organic listing. Since this is a conservative estimate, I will drop the top position and will only consider positions 2, 3 and 4. So subtracting 27.1 from 52.6 and dividing by 3 gives us an average click through rate of 8.5% for positions 2 through 4.

Taking all of the figures here is the estimated annual value of the top organic ranking for the ‘cosmetic dentistry’ search term:

12 x (Monthly Exact Volume) x (Avg. Click Through Rate) x (Estimated Average CPC)

12 x 40,500 * 0.085 * $7.15 = $295,367

As I said before, this is a very conservative estimate, that does not account for long tail derivative search terms and only assumes Google traffic. You can adjust this value by including contributions from other major search engines into the calculation. According to Net Applications, global search engine market share for Google in February 2010 reached 85% of the total search engine market share.

We can use this data to modify our formula and get a slightly better view of the valuation:

12 x ((Monthly Exact Volume) / (Google Market Share)) x (Avg. Click Through Rate) x (Estimated Average CPC)

12 x (40,500/0.85) * 0.085 * $7.15 = $347,490

Now you have a very simple technique for estimating the annual value of attaining a top organic position for a particular search term. For more in-depth and detailed analysis of your search terms and web site optimization requirements, retaining an SEO consulting firm can lead to increased search engine visibility and consequently ROI.

» Get Skype, call free!
Free SEO Consultation Today

Philadelphia Website Design with SEO Optimization

Gregg — Tue, 09 Mar 2010 10:22:16 +0000

Here’s a sample SEO checklist to use when developing, optimizing and promoting websites.

SEO Optimization Plus
Website Quality Check + W3C – Correct glaring issues
Server Check – Win/Linux Apache, IIS – IP Check – Dedicate or Shared
Applications (CMS, Cart, Forum) & Databases (MySQL)
HTTP Response Header Check – Custom Error Pages
Basic Architecture (Contact, FAQ, Privacy, Resources, Site Map, Terms)
Preliminary Global Link Popularity Report – Anchor Text Analysis
Top 3 Competitors Analysis – Reverse Link Engineering
Spider Topic Reputation Report
Preliminary Indexed Pages Report – View Titles & Descriptions
Keyword Research – Competition, Daily Search Volume, Relevance
Primary Search Terms – Long-Tail – Supporting Terms – LSI Terms
Competition Research-Uncover Entire PPC Campaign Keywords
Keyword Revenue Report with Average Customer Value Equation
Master Keyword List & Prioritized Keyword List
Number of Pages to Be Optimized
Map Keywords to Individual Pages
Individual On-Page Optimization – SEO Score
Metadata – Title, Description, KW tag
Optimize Head Area (Proper DTD, Char Set) – Header Status Check
Page Headings (H1, H2, page structure)
Page Content Optimization
Reduce Code to External Script
Optimize Image Load Times & Alternate Text, Captions
Optimize Internal Links in Body (keyword, placement)
Optimize Link Site Structure (No Follow)
On Page Sitemap Optimized
Google Analytics, Webmaster Tools, XML Sitemaps, Preferred Domain
Canonical and Duplicate Content Fixed
Robots.txt File Properly Implemented
Name Capture/Opt-in Form/Email Marketing
Usability/Objectives/Conversions

Promotion
Optimize Current Blog or Develop Custom Blog. Tie-In to Networks
Utilize Promotional Widgets, Select and Optimize Blog Plugins
Develop Content Strategy – photo, video, slideshow, audio, wiki’s, etc
Write Articles – 450+ words (use in syndication)
Huge Content Syndication Group (Quality Only) – Diggs, Bookmarks
Write Blog Posts – 100-300 words, ping
Press Releases – 300+ words (submission to 25 Press Release sites)
Top 5-7 Article Submission Sites – (Option re-purpose to 300 directories)
Blog RSS Feed Submissions (80-100+ Feed Submissions)
Blog Directory Submissions (Top 10-18 blog directories)
General Directory Submissions (400+ Quality directories)
Targeted Ezine Submissions
Social Linking Properties – presence for Links, no networking involvement
Social Network Properties – optional for networking, friends, etc
Social Bookmarking Sites – Top 20
Free Blogging Sites, Blogger, WordPress, etc.
Micro Blogging – Twitter Marketing Plan 2000 followers in 30 days
Keyword Ranking Reports, Analytics, Backlinks Reports
PDF Files (text-optimized w/ new Titles, Kws, Descriptions)
High PageRank Link Development
Researched Keywords to Target in Articles

Classified Ads, Blog & Forum Commenting
New email created to create and confirm promotional actions.
PPC Setup & Management
Website Design

There are various steps or processes for many of the activities listed above so keep an eye out for more in-depth reports on individual topics.