How important is a Modern Website Design?
As people in our increasingly digital world become acclimated to performing more and more of their daily tasks online, they will no doubt expect full functionality from any online business to whom they trust with their patronage.
Put simply: Catch up, or lose customers. It has been well documented by many marketing analysts that customer loyalty for loyalty’s sake is a thing of the past – people can and will always demand the absolute best from the websites with whom they do business.
What exactly does this mean for your website and business?
Your website design is the first impression that a new customer will have of your business, and the first thing that an old customer will compare to the new businesses that they are surely vetting against yours. Not only must your website keep up with the competition, but it must be maintained constantly in order to move with the accelerating tide of business technology.
Put simply: People want their answers now, and if you do not give it to them, someone else surely will.
But how can a full time businessperson run a full time business and have a hope of building and maintaining a modern, great looking, fully functional website without years of IT training or overpaying a professional from your already stressed marketing budget?
The answer: First Place Positioning. Request Website Design Mockup
Unlike other web design companies, First Place Positioning can build your business a fully functional, great looking, completely cutting edge website that you yourself can update as needed. But before we get to the maintenance, let’s take a look at the actual website that First Place Positioning can build for your business.
Full, up to date functionality: A First Place Positioning website comes mobile ready to satisfy the needs of your equally busy clientele who want answers from their smartphones on the go.
Web 2.0 features: Your customer base will be able to interact with your business in nearly any way that you specify, using any multimedia form on the market today.
Information capture: A First Place Positioning website can include an easy to use name capture form, along with other important data capture features.
Most importantly, your website will be completely updateable by you, without the need for a whole lot of technical expertise, extra payroll worries, or being trapped in monthly maintenance payments to any outside third party.
Some of the benefits of having a cutting edge website:
Your website will be automatically linked into the new structure of the Internet, which allows for much more shared content between Internet users. You want your website to not only be optimized for search engines, but also social searches, “likes,” and be the most receptive it can be to acquiring backlinks.
Also, many people are becoming acutely aware of websites that are not custom built. Though it may be simple to build a site from a free compiler, you have to deal with the unprofessional look, the hidden tags, the lengthy URL (which advertises to the world that you are on a free website builder), and you are limited in your options of how to present your business. In order to insure your longevity online, you need a custom built, fully professional website to which all of your affiliate sites can be linked. Feel free to build blogs, online newsletters, and message boards on free sites – if they are popular enough, they can also hit the top spots of search engine rankings. But to drive sales and customer loyalty, the original site must be a cutting edge, web 2.0 experience for the consumer.
Not only do First Place Positioning websites look great, but they are fully prepared to hoist your brand into the top of the search engine results. Your website will be equipped with a social syndication system, which will, as mentioned above, link your site directly into the fabric of the new Internet, in which people can share their “likes” with their friends instantly. However, your website will also give you automatic backlinks every time that your blog posts new content. One way backlinks are the single most important criteria used by the major search engines to determine ranking, and done manually, creating backlinks is an impossibly time consuming process. With your backlinks created automatically, all you have to do is continue to interact with your customer base, and you will be rewarded with increases in your search engine ranking!
The bottom line: People doing business expect the best. Make sure that they know your business is the best and with website design company First Place Positioning, they will . . . with a modern fully-functional interactive social website design.