Archive for SEO

Modern and Professional Website Design and Development

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

Website Design

Today, technology moves at an exponential rate and to stay ahead of the curve, or at the very least to not fall behind… it’s important to have a modern and professional website, both in design and layout along with the proper search engine optimization.

The WordPress CMS (Content Management System) platform is now more popular than ever with more and more businesses and design firms turning to WordPress instead of Drupal, Joomla or HTML sites. The reason is quite simple, WordPress is easy for the novice user to navigate the admin area and also easy to update with content through new pages and posts with the ability to syndicate that content out to the top social media sites.

There are many other reasons for the popularity of WordPress, one of them incudes Read More→

Confirmation of Google February Panda Update

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

Below are 40 search quality highlight changes from Google. There’s still a lot of changes going on but this recaps February.

  • More coverage for related searches
  • Tweak to categorizer for expanded sitelinks
  • Less duplication in expanded sitelinks
  • More consistent thumbnail sizes on results page
  • More locally relevant predictions in YouTube.
  • More accurate detection of official pages.
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SEO Expert to Organic Web Strategist

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.

Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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The Importance of Having a Modern Website Design Custom Built

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

How important is a Modern Website Design?

As people in our increasingly digital world become acclimated to performing more and more of their daily tasks online, they will no doubt expect full functionality from any online business to whom they trust with their patronage.

Put simply: Catch up, or lose customers. It has been well documented by many marketing analysts that customer loyalty for loyalty’s sake is a thing of the past – people can and will always demand the absolute best from the websites with whom they do business.

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