Anchor text is when a word or a few words are in the clickable links. For example, you often see “click here” as a clickable link. The “Click here” should be replaced by the keyword phrase you want ranked at the top of the search engines. Not only is the anchor text of your links an important factor but these inbound links should be related or relevant to your site’s topic.

Researching your competition and where they have their links is a good first step to find out the areas to consider adding your link. Developing articles and submitting them to article directories is another great way of getting links to your site. Here are just a few article directories to consider when developing your links and promoting your site.

www.ezinearticles.com
www.articledashboard.com
www.articlecity.com
www.articlesbase.com
www.isnare.com
www.articlehub.com
www.articlebin.com
www.articlesnatch.com
www.submityourarticle.com
www.articlecity.com

There are many others to consider but the important thing is to begin taking your content and publishing it various directories.

The following components relate to the use of search terms in determining the rank of a particular page.

Keyword Use in

Title Tag
Body Text
The Relationship of Body Text Content to Keywords
Keyword Use in H1 Tag
Keyword Use in Domain Name & Page URL
Link Popularity within the Site’s Internal Link Structure
Quality/Relevance of Links to External Sites/Pages
Age of Document
Amount of Indexable Text Content
Quality of the Document Content (as measured algorithmically)
Global Link Popularity of Site
Age of Site
Topical Relevance of Inbound Links to Site
Link Popularity of Site in Topical Community
Rate of New Inbound Links to Sit
Anchor Text of Inbound Link
Global Link Popularity of Linking Site
Topical Relationship of Linking Page
Link Popularity of Site in Topical Community
Age of Link

Negative Ranking Attributes

• Inaccessible Server to Bots.
• Content Very Similar or Duplicate of Existing Content in the Index.
• External Links to Low Quality/Spam Sites.
• Duplicate Title/Meta Tags on Many Pages.
• Overuse of Targeted Keywords (Stuffing/Spamming).

• No use of keywords on the page
• No Headers
• Duplicate Titles & Meta
• Duplicate Pages
• Code Overload
• Broken Links & Pages
• No Alt Tags
• Text in Images

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