Archive for Keyword Research

SEO Expert to Organic Web Strategist

SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.

Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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Keyword Research Discovery Data that Dominates Your Target Market

Keyword research can be performed in many different ways and the bottom line is: where is the source data of those keywords coming from . . . and if you are truly finding all of the keywords that are being used by your target audience.

There are many keyword research tools that provide great keyword results and below I will show you an outline of what we use and how we utilize these tools, so you too can uncover the most profitable keywords to target for top ranking and additional content creation.

Most of the keyword tools pull their data right from Google, and others use meta search engine data. Here are a few ways, when combining these strategies, goes a long way to help uncover the whole scope of keyword usage in your market and also allows you to utilize them in a way that achieves higher rankings for many additional keywords you may not have ever thought of using.

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