Below are 40 search quality highlight changes from Google. There’s still a lot of changes going on but this recaps February.
[Fresh Factor addressed in new Feb 2012 Panda update - which is rolling with additional changes]
Google recently changed it’s search algorithm to include results based on timely happenings. It has built upon the Caffeine update and it has been said to affect 35% of all the search queries being performed.
We probably have all performed searches that have returned old results when we were looking for current information, this is expected to change that issue quie dramatically.
Here’s a well documented article from DevWebPro that goes into more detail entitled: Google Update Increases Search “Freshness”
If you are looking to take advantage of this new and improved algorithmic shift for your own search results, request a complimentary SEO Analysis Report or call us (610) 768-0357 for more details.
SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.
Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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News on Google
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By Chris Crum
WebProNews
Google just dropped a bombshell: Eric Schmidt is out as CEO (as announced in the company’s earinngs report. We’ll be covering the company’s earnings call, which is sure to have more on this.
He will step down from the role starting April 4, and co-founder Larry Page will take charge of Google’s day-to-day operations as CEO. Co-founder Sergey Brin will devote his energy to strategic projects like working on new products.
Schmidt will assume the role of Executive Chairman, focusing externally on deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership–all of which are increasingly important given Google’s global reach. Internally, he will continue to act as an advisor to Larry and Sergey.
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