By entering your top keywords into Google Suggest and locating other words for optimization is a good way to locate traffic producing keywords on the rise. If you don’t already have a page covering that keyword topic, create one, or simply develop a blog post around it.
Perform all the optimizations that are needed by comparing the competition and you can be sure you are targeting good keywords. Many people will refine their search simply by clicking the one of the suggested keyword phrases in the list.