Here is a post from Michelle MacPhearson covering the various types of links and link building. Although there are many other ways to acquire links, she covers a very good topic and a lot can be learned by reading the below article. If you have any questions you can contact First Place Positioning, celebrating 10 Years in Business by calling us direct at (610) 768-0357 or filling out the form to the right.
2. Types of Link Building (and When to Use Them)
by Michelle MacPhearson
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A very important distinction being made about Backlinks versus Social Buzz, in the following update from SocialMediaScience.com.
QUESTION: “We understand the exposure/awareness benefits that social networks would provide us, but the primary goal for us right now is to leverage these social networks as a means to build back links directed to our websites. We would like the ability to specify the anchor text of links to web pages that we specify, from do-follow social network pages. We would prefer these links to be embedded in the content of the articles that we create. It would be even better if we could provide a few possibilities of anchor text that would be used in the links.
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Here’s a sample SEO checklist to use when developing, optimizing and promoting websites.
SEO Optimization Plus
Website Quality Check + W3C – Correct glaring issues
Server Check – Win/Linux Apache, IIS – IP Check – Dedicate or Shared
Applications (CMS, Cart, Forum) & Databases (MySQL)
HTTP Response Header Check – Custom Error Pages
Basic Architecture (Contact, FAQ, Privacy, Resources, Site Map, Terms)
Preliminary Global Link Popularity Report – Anchor Text Analysis
Top 3 Competitors Analysis – Reverse Link Engineering
Spider Topic Reputation Report
Preliminary Indexed Pages Report – View Titles & Descriptions
Keyword Research – Competition, Daily Search Volume, Relevance
Primary Search Terms – Long-Tail – Supporting Terms – LSI Terms
Competition Research-Uncover Entire PPC Campaign Keywords
Keyword Revenue Report with Average Customer Value Equation
Master Keyword List & Prioritized Keyword List
Number of Pages to Be Optimized
Map Keywords to Individual Pages
Individual On-Page Optimization – SEO Score
Metadata – Title, Description, KW tag
Optimize Head Area (Proper DTD, Char Set) – Header Status Check
Page Headings (H1, H2, page structure)
Page Content Optimization
Reduce Code to External Script
Optimize Image Load Times & Alternate Text, Captions
Optimize Internal Links in Body (keyword, placement)
Optimize Link Site Structure (No Follow)
On Page Sitemap Optimized
Google Analytics, Webmaster Tools, XML Sitemaps, Preferred Domain
Canonical and Duplicate Content Fixed
Robots.txt File Properly Implemented
Name Capture/Opt-in Form/Email Marketing
Usability/Objectives/Conversions
By Mark Jackson, Search Engine Watch, Jan 6, 2009
In some ways, this is a continuation of my rant in last week’s column on paid links.
In life and business, I’ve always felt that there are no shortcuts. You work hard and build a successful life. You reap what you sow. Nothing good in life comes from a lack of effort. Take the high road.
Perhaps that’s why my background includes so many years in sales. Sales will teach you that — especially if you tried to sell banner advertising on a CPM basis after the 2000 bubble burst. You had to work 10 times as hard to maintain what you may have been able to do a year prior.
It's only been a few days and I've already seen a big increase in opt-ins and calls from potential clients!'-Brian Maher, www.phillypersonaltraining.com
These guys get it done...Fast Work and Great Results and Promises Fulfilled.-Dave Bisenius, www.productsafet.com
Skyrocketed my website's Visitors from 42,000 to Over 200,000 Visitors per Month!-Joe Austin, www.doaoutfitters.com, (410) 603-1400
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