Keyword research can be performed in many different ways and the bottom line is: where is the source data of those keywords coming from . . . and if you are truly finding all of the keywords that are being used by your target audience.

There are many keyword research tools that provide great keyword results and below I will show you an outline of what we use and how we utilize these tools, so you too can uncover the most profitable keywords to target for top ranking and additional content creation.

Most of the keyword tools pull their data right from Google, and others use meta search engine data. Here are a few ways, when combining these strategies, goes a long way to help uncover the whole scope of keyword usage in your market and also allows you to utilize them in a way that achieves higher rankings for many additional keywords you may not have ever thought of using.

Keyword Suggestion Tool:  This keyword tool allows us to input any keyword and get back results that are ‘suggested’ by Google, Yahoo, Bing, Ask and Amazon which also shows the popularity of the suggested keyword.  You can get 1000′s of results for each main keyword which will create topic/content ideas and additional long-tail keywords to target for quick ranking. This will also uncover new phrases and trend words that may not yet be, by search volume, accurately portrayed in the Google keyword tool.

Wonder Wheel Keyword Tool: This is an amazing keyword tool that returns results based on the Google Wonder Wheel showing related keywords and how Google sees the entire keyword structure nine levels deep!

Keyword Competition Analysis: We can quickly locate all the keywords your competition is targeting and analyze them to see if they are worthy of efforts to gain a top ranking.

Theme/LSI Keywords: This is a tool that provides all the theme words related to a specific keyword phrases entered. It pulls the data from the top 10 Google results and formulates the most used 2, 3, 4 word phrases along with actual ‘theme’ words. When these theme words are used in the content of that specifically targeted keyword page you will be letting Google easily uncover what the page is about and will help that page become more relevant for that specific term your looking for a top ranking. The Theme word analysis also allows for one page to rank for many, many keyword phrases.

After bulk keyword research is performed – those keywords are then analyzed primarily through Market Samurai tabut other sources are used to find the Search Volume, Competition, Adwords CPC, SEO Value, Commercial Intent and much more for each keyword. We then analyze the top 10 competitors for that specific keyword and see how well… or not, that competition is optimized for that phrase. This quickly reveals how much SEO, both on-page and off-page that needs to be done so you eventually out-rank those above you and get into the first place keyword position on Google (Yahoo and Bing).

Although we have used Micro Niche Finder, Niche Finder, Keyword Elite 2.0 and a few other tools, the above keyword tools with descriptions are the ones used most in our process to uncover your best chance keywords for more traffic and sales.

Keyword research is one of the most important first steps to take when working on website visibility and optimization.  Performing keyword research with various tools and strategies can take a good deal of time especially when digging deep and sorting the absolute best phases to target.  Prioritizing the keywords in a way that drives traffic quickly and steadily but significantly improves over time. It can be wise to stay on top of the trends in your market and dominate any newly used words with high traffic.

Hope this has helped shine a little light on acquiring and using keywords in a different way that gets better results.

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