Just yesterday Google posted to it’s Official Webmaster Central Blog the following:

“We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.

Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word “Home” is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.” [full story]

Reading the post from Google Webmaster Central Blog about Title Tag Optimization, it reminds me of optimizing my first Title tag back in 1997, then it was the most powerful on-page SEO factor, although today it has lost some ranking weight but it’s still one of the strongest influencing on-page factors you can optimize. Craft your Title tag not only with the primary keyword phrase but if possible with a call-to-action or at least make sure the Title reads well… and include an optimized compelling and focused Description meta tag that goes hand-in-hand with that specific page’s optimized Title tag.

Things to keep in mind: Google Title Tag Length, 66 characters or less will be shown on the SERP but you can use a longer title with more keywords but do not go overboard as the words at the start of the title, prominence, are given the most weight.

If you haven’t heard, links are by far the most powerful way to get highly ranked for your keywords. These would be links from other websites, blogs, social media sites, news outlets, forums, doc sharing sites, photo sites, Q and A sites, etc., etc. So if you get your Title’s and Description tags right and garner enough links to that page with that specific keyword, your well-crafted Title tag should display in the SERPs avoiding the Google Title Tag Optimization updated news.

Related Words:
What Is Site Title
Page Titles SEO
Titles for Web Pages
SEO Page Title Length
Title Tags HTML

See more on: Google Title Tag Optimization

[Click Here to Get Your Free SEO Audit Report & Website Usability Analysis]

We probably have all performed searches that have returned old results when we were looking for current information, this is expected to change that issue quite dramatically.

Here’s a well documented article from DevWebPro that goes into more detail entitled: Google Update Increases Search “Freshness”

If you are looking to take advantage of this new and improved algorithmic shift for your own search results, request a complimentary SEO Analysis Report or call us (610) 768-0357 for more details.

Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.

To get an idea of how much additional SEO work is needed to compete, below outlines activities by the SEO era. By no means is this an exhaustive list but provides an outline of how SEO has become more involved, more work. There’s more competition than ever before so it takes more work to get that coveted top tanking for your best converting keywords.

Before 2004 SEO consisted of:

Accessibility:

• Crawlability of Wesbite
• Spider-Readable Content
• Search Engine Friendly Navigation/Architecture
• Limiting any Duplicate Content Issues
• On-Page HTML Sitemaps

Keywords

• Basic Keyword Research
• Keyword Targeting for Individual Web Pages
• On-page in-content Text Links

Link Building:

• Reaching out to other webmasters
• Directories
• Blogs and related Sites
• Guestbook and Signature links

Search Verticals:

• Images

From 2004 to 2008 SEO expanded to include the below items in conjunction with the items above.

Accessibility:

• XML Sitemaps
• Quality Content Creation – no thin content
• Rel=Canonical
• Issues with the Nofollow Tag

Keyword Research now includes:

• Keyword Difficulty Analysis
• Keyword Commercial Value
• Keyword Usage in Images
• Keyword Manipulation generally in Footers

Link Building added:

• Social Media Marketing specifically for Link Building
• Press Release and PR Tactics
• Content Syndication
• Badges and Widgets
• Embedded Content
• Guest Blogging
• Article Marketing
• and more

Search Verticals added:

• Local SEO, Maps and Google Places, Bing Local, etc.
• Video
• Shopping
• News

Here is the over all picture in 2011, these SEO activities and responsibilities include:

Site Accessibility

• Developing a website that can be easily crawled and indexed

Market / Keyword Research and Targeting

• Picking and testing the right keywords, knowing they convert via PPC tests, and then employing them effectively for organic search

Content Strategy

• You need a plan on how to leverage your businesses resources to develop useful, valuable, relevant and share-worthy material

Content Creation

• Creation of blog posts, evergreen content, infographics, interactive works, apps, tools, and more

Link Building

• Investigating, tracking and acquiring high quality links

New Search Protocols

• Schema.org, Rel=Author, Video XML Sitemaps and more

Search Verticals

• Images, local, video, news, blogs, social, mobile, product, and more

Community Management

• Creating and participating in conversations around your brand/sector in beneficial ways to drive awareness

Social Media Promotion

• Utilizing Twitter, Facebook, LinkedIn, Google+1, StumbleUpon, Reddit, Digg, etc., to improve reach and social buzz

Social Network Reach

• Improving the size, depth and breadth of your social networks to reach more potential customers and connections

Reputation Tracking

• Watching your brand’s search results, social media remarks and web content to track success and monitor danger

Local / Maps Optimization

• Optimizing for placement in local search and local portals, both web and social including monitoring local activity

An Organic Web Strategist then would be defined as having many more online marketing responsibilities than the basic or advanced Search Engine Optimizer – as it incorporates many facets of the growing social web. Any business that wants to succeed in the future needs an experienced SEO Company aka organic web strategists to get the results and the ROI that will allow you to continually expand your online marketing efforts.

As people in our increasingly digital world become acclimated to performing more and more of their daily tasks online, they will no doubt expect full functionality from any online business to whom they trust with their patronage.

Put simply: Catch up, or lose customers. It has been well documented by many marketing analysts that customer loyalty for loyalty’s sake is a thing of the past – people can and will always demand the absolute best from the websites with whom they do business.

What exactly does this mean for your website and business?

Your website design is the first impression that a new customer will have of your business, and the first thing that an old customer will compare to the new businesses that they are surely vetting against yours. Not only must your website keep up with the competition, but it must be maintained constantly in order to move with the accelerating tide of business technology.

Put simply: People want their answers now, and if you do not give it to them, someone else surely will.

But how can a full time businessperson run a full time business and have a hope of building and maintaining a modern, great looking, fully functional website without years of IT training or overpaying a professional from your already stressed marketing budget?

The answer: First Place Positioning. Request Website Design Mockup

Unlike other web design companies, First Place Positioning can build your business a fully functional, great looking, completely cutting edge website that you yourself can update as needed. But before we get to the maintenance, let’s take a look at the actual website that First Place Positioning can build for your business.

Full, up to date functionality: A First Place Positioning website comes mobile ready to satisfy the needs of your equally busy clientele who want answers from their smartphones on the go.

Web 2.0 features: Your customer base will be able to interact with your business in nearly any way that you specify, using any multimedia form on the market today.

Information capture: A First Place Positioning website can include an easy to use name capture form, along with other important data capture features.

Most importantly, your website will be completely updateable by you, without the need for a whole lot of technical expertise, extra payroll worries, or being trapped in monthly maintenance payments to any outside third party.

Some of the benefits of having a cutting edge website:

Your website will be automatically linked into the new structure of the Internet, which allows for much more shared content between Internet users. You want your website to not only be optimized for search engines, but also social searches, “likes,” and be the most receptive it can be to acquiring backlinks.

Also, many people are becoming acutely aware of websites that are not custom built. Though it may be simple to build a site from a free compiler, you have to deal with the unprofessional look, the hidden tags, the lengthy URL (which advertises to the world that you are on a free website builder), and you are limited in your options of how to present your business. In order to insure your longevity online, you need a custom built, fully professional website to which all of your affiliate sites can be linked. Feel free to build blogs, online newsletters, and message boards on free sites – if they are popular enough, they can also hit the top spots of search engine rankings. But to drive sales and customer loyalty, the original site must be a cutting edge, web 2.0 experience for the consumer.

Not only do First Place Positioning websites look great, but they are fully prepared to hoist your brand into the top of the search engine results. Your website will be equipped with a social syndication system, which will, as mentioned above, link your site directly into the fabric of the new Internet, in which people can share their “likes” with their friends instantly. However, your website will also give you automatic backlinks every time that your blog posts new content. One way backlinks are the single most important criteria used by the major search engines to determine ranking, and done manually, creating backlinks is an impossibly time consuming process. With your backlinks created automatically, all you have to do is continue to interact with your customer base, and you will be rewarded with increases in your search engine ranking!

The bottom line: People doing business expect the best. Make sure that they know your business is the best and with website design company First Place Positioning, they will . . . with a modern fully-functional interactive social website design.

Contact First Place Positioning to a get a Website Design Mockup Today!

There are many keyword research tools that provide great keyword results and below I will show you an outline of what we use and how we utilize these tools, so you too can uncover the most profitable keywords to target for top ranking and additional content creation.

Most of the keyword tools pull their data right from Google, and others use meta search engine data. Here are a few ways, when combining these strategies, goes a long way to help uncover the whole scope of keyword usage in your market and also allows you to utilize them in a way that achieves higher rankings for many additional keywords you may not have ever thought of using.

Keyword Suggestion Tool:  This keyword tool allows us to input any keyword and get back results that are ‘suggested’ by Google, Yahoo, Bing, Ask and Amazon which also shows the popularity of the suggested keyword.  You can get 1000′s of results for each main keyword which will create topic/content ideas and additional long-tail keywords to target for quick ranking. This will also uncover new phrases and trend words that may not yet be, by search volume, accurately portrayed in the Google keyword tool.

Wonder Wheel Keyword Tool: This is an amazing keyword tool that returns results based on the Google Wonder Wheel showing related keywords and how Google sees the entire keyword structure nine levels deep!

Keyword Competition Analysis: We can quickly locate all the keywords your competition is targeting and analyze them to see if they are worthy of efforts to gain a top ranking.

Theme/LSI Keywords: This is a tool that provides all the theme words related to a specific keyword phrases entered. It pulls the data from the top 10 Google results and formulates the most used 2, 3, 4 word phrases along with actual ‘theme’ words. When these theme words are used in the content of that specifically targeted keyword page you will be letting Google easily uncover what the page is about and will help that page become more relevant for that specific term your looking for a top ranking. The Theme word analysis also allows for one page to rank for many, many keyword phrases.

After bulk keyword research is performed – those keywords are then analyzed primarily through Market Samurai tabut other sources are used to find the Search Volume, Competition, Adwords CPC, SEO Value, Commercial Intent and much more for each keyword. We then analyze the top 10 competitors for that specific keyword and see how well… or not, that competition is optimized for that phrase. This quickly reveals how much SEO, both on-page and off-page that needs to be done so you eventually out-rank those above you and get into the first place keyword position on Google (Yahoo and Bing).

Although we have used Micro Niche Finder, Niche Finder, Keyword Elite 2.0 and a few other tools, the above keyword tools with descriptions are the ones used most in our process to uncover your best chance keywords for more traffic and sales.

Keyword research is one of the most important first steps to take when working on website visibility and optimization.  Performing keyword research with various tools and strategies can take a good deal of time especially when digging deep and sorting the absolute best phases to target.  Prioritizing the keywords in a way that drives traffic quickly and steadily but significantly improves over time. It can be wise to stay on top of the trends in your market and dominate any newly used words with high traffic.

Hope this has helped shine a little light on acquiring and using keywords in a different way that gets better results.

Get a Full Keyword Discovery Report for your Market

You can get free SEO reports from a few good sources online each covering varying SEO factors and other web optimization issues.

Below are a list of things that can be done, checked and modified for better SEO and increased visibility in Google’s search engine results.

Take into consideration:

The time it takes to load your site, or site load time – this has become an important factor to Google.

How many current visitors your website is receiving – a catch-22 – the more visitors the better your site will do in Google (more on how to get plenty of visitors to your site).

You should know how many web pages you have Google’s index versus how many actual pages you have.
You can do a “site:domain.com” to see all your pages in Google and also do a  “site:domain.com keyword”
This asks Google to show all the pages in your web site, in their order of importance that relate best to that keyword and theme.  The page that is listed in the first place position for that keyword should be the page and keyword you are optimizing for, or your homepage.

Your site should declare the language and the proper Doctype.

Text to Code Ratio

You should use compelling and keyword rich Title tags, Description tags, 66 and 154 characters respectively.

Your Robots.txt file should block all folders that do not need indexing, this will help speed up the bots which will then be able to spider more of your site and pages quicker increasing the amount of pages in Google’s index.
(Example:)
User-agent:*
Disallow: /images/

A properly developed XML sitemap will also help get a higher indexed page count. I’d recommend using GsiteCrawler to build your own XML sitemap and set priorities.

Is your site Mobile ready with a properly setup micro format?

Have a QR code yet?

A KML file?

Google Verified?

Tracking Visitors with Analytics?

Utilizing Google Places and Webmaster Tools? (Bing webmaster central also)

Is your website valid or close to being valid by W3C standards?

Does your site use either the www  or non-www redirect and not both. If your site shows up for both versions this could be considered duplicate content, a duplicate home page!  Same with http://www.domain.com/index.html.

Is your content truly unique? Any copied or badly re-written content that resembles already established content on another site will really hurt your chances of your site doing well. Duplicate content ON your site is bad. Google looks at the author or the originator of the content, where it is first indexed as the source… you want to be the source of the content you publish.

Heading (H1 and H2 tags being utilized).

Are theme and related keywords being used within the content of the page and main keyword you are targeting? Do you know how to find Theme or LSI keywords?

Are you internal linking your keywords within the content of the site. Google can distinguish what content is in the sidebar, header, footer and content area, this is why it is important to like within your content to other pages in your site.

Page names, or URLs – short and keyword rich, close to the root?

Describe images with image alt text (not real important but every little thing adds up)

Does your site have a Search function and an on-page sitemap?

Usability and Promotions:

Is your current website design and footprint modernized with top notch graphics that provide clear call-to-actions with your phone number prominently displayed and a form to capture emails to build up your email list?  A list is an asset, you can be building one with a free report or special coupon or deal, be creative but provide value.

Are you utilizing a blog to publish new content. Are you syndicating that content out to your social sites automatically?

LINKS LINKS LINKS

Links pointing back to your site with the keyword text your targeting for a top ranking can be the one biggest influence on your ranking. So how do you get more links.  There are old ways which work okay still and other ways that work very well

Make sure your listed in the top directories in your niche, the general directories and even the top paid directories if your serious about competing for top keywords.

Article directory links via author resource box.

Forum commenting with keyword signature text.

Use classified advertising with a twist to stay on top and drive targeted traffic to your site.

RSS Feed submissions – Top Blog directory submissions

The under-utilized Press Release marketing strategy.

SOCIAL MEDIA is HUGE:

Facebook fans, Twitter followers, LinkedIn, YouTube channel, etc., ALL becoming a MUST to stay relevant.

The various channels of social media marketing:

TOP NETWORKS and NETWORKING sites
NEWS STORY
BOOKMARKING
MICRO BLOG
VIDEO, AUDIO, PHOTO
DOCUMENT SHARING (PDF, PPT) aka Scribd
ANSWERS (Ask, Yahoo Answers)
AGGREGATION/SYNDICATION
RSS, PING, WIDGET
SLIDESHOW, WIKI
BLOG CREATION, SITE CREATION

More about Links:

Things to consider when acquiring links…

Anchor text and PageRank of linking site. The age of the link. The number of outgoing links from linking site. Prominence of link placement, early in HTML is better, in-content links are better.

Whether it is Panda or some other future organic Google algorithmic shift update you need to know the real foundation of good SEO to be less affected or even rewarded when major shifts happen.

Can you remember back to some these Google updates, and how well your site did or did not do?

The good ‘ol Big Daddy update
The “False” Update – This was a big update with many changes
Bourbon Update
Allegra Update
Brandy Update
Austin Update
Florida Update
Esmeralda Update
Dominic Update
Cassandra Update
Boston Update

There is a lot to keep up-to-date on, but good foundational SEO will keep you safe and prospering for years to come.

First Place Positioning provides foundational and expert SEO Services, fully-functional easy-to-update SEO Web Design and Development, Social Media Marketing and Syndication and quality Link Building.

First Place Positioning will also SHOW and TELL you everything you need to know, we lay it all out for you, all about SEO and ranking – then you can do it all yourself and dominate your industry and keywords with the knowledge we gained over the 13 years in the SEO industry… we continue to adapt and refine to help our clients stay on top and continue to modify processes and strategies that work like gangbusters!

We will be putting out a free report that expands on the information in this post, just subscribe to our RSS feed and you will be the first to know about the free SEO/SMO Marketing blueprint that you can readily download when available.

If you want a Internet marketing consultation fill out the form to the top or right and we will contact you with a scheduled time.. no obligation and no initial cost… limited availability.

In the meantime, we have new website examples that we can show having no functionality limits whatsoever, making your website the very best it can look and convert! Easily add pages and posts just like using a word processor. Specific pages can have their own design styles for a truly unique website and interactive blog with the very best layout and design style that attracts and converts visitors.

Contact us for more details.

The major search engine Google will display your website at the top of the search engine results when optimized correctly with on-page and off-page factors being fully implemented. There are numerous ways to promote your site with inbound keyword link text which is one of the most essential factors in gaining that coveted top ranking on those keywords that will drive new customers to your site.

If you haven’t figured it out yet, organic natural search engine rankings are the key to the success and growth of your website. Unless you are willing to pay thousands of dollars through PPC (pay-per-click) marketing, organic SEO is the smart businessman’s choice. You can use both PPC and SEO in conjunction with each other or choose just to dominate the organic natural results.

We know that getting a top search engine placement for your best keywords, consist of more than just optimizing the meta tags for each website page. By utilizing white hat techniques and best practices for Google, we’ve found over the years this gives your keywords the most longevity in the top positions. This works for Yahoo! and the Bing major search engines as well, and in the long-term having very little risk of losing favor with these major search engines.

Below are some SEO and promotional tidbits

Domain age plays a role but can be overcome with high quality link building and proper on-page optimization more than ever before.

By analyzing the top ten listing results for your keyword(s) you can uncover the theme words needed to employ in your content to dominate that specific keyword ranking.

Get your web site rank up for your words and watch the sales and leads start flowing into your email box through your opt-in form

Develop off-page keyword links that will result in improved search placement, and optimize in-content links giving more weight to those keyword phrases.

Having an optimized blog that will allow you to add pages and content on a regular basis that will help keep your site fresh and fully indexed by Google. At the same time allow other users to engage if you desire them to, and open up additional blog linking opportunities, RSS feeds and Blog directories to name a couple. You’ll be able to use tags or tagging of your posts, along with trackbacks.

We have all the SEO and site tools necessary to uncover and out-rank your competition on most any term targeted, both nationally if needed and especially locally. By optimizing your Google Places account you can see an immediate jump into the local box of search results for your main keywords.

After so many years in the SEO business we have a mission to give you the most bang for your proverbial buck with our SEO service, one that will rival any competitors SEO service.

We help you select a set of keywords that have an intrinsic SEO value and a high commercial value so the SEO efforts applied will pay off handsomely for your company in the least amount of time.

You will see exact match domain names getting top spots on keyword searches, but once again this can be overcome by out-performing that domain in on-page factors and high quality and high PageRank links back to your web pages.

Marketing online has hundreds of facets that need to be considered for today’s webmaster.

Even now more than ever, the traffic sources available are limitless. SEO can cover the whole gambit of online marketing solutions. Building a list of leads, various submissions, article development, clean HTML code, relevant content, algorithm changes, better crawl rate, topic centered content, competition analysis, social media marketing, etc.

Optimize the organic elements of your website correctly and your site will be visited by the engine’s spider more often.
Directory inclusion

Industry related directories and sites
Paid online directories
Press Releases
Content syndication
Analytics for analysis of visitors click stream.
Check code for compliance
Complete SEO web development from the ground up at a low-cost.
Look for long-term experience from you SEO firm and a guarantee as it relates to more traffic, not necessarily a #1 ranking for a particular keyword.
A fast server
Custom designed Facebook business pages
Custom Twitter backgrounds with auto-following techniques to effectively target the right audience in the right geographic location.
The popularity of your site, based on links will help with search engine rankings when that linking popularity steadily increases over time.
Your site will reach a wider audience get more sales, receive more search traffic.
Get SEO tips and strategies and become a part of the process of getting your site to be a dominate player in your industry.
Your visitors will now take more decisive action.
Assign an author to your blog, allow comments to be considered and make it a more interactive experience for your visitors.
Develop different copy to be published on social media sites
Video usage and optimization
Linking management, maps, media placement, technical insight, and more
Getting conversions is the goal
Time-tested SEO methods, monitor of keyword rankings
High PageRank links
RSS availability
Give searchers what they are looking for
Address on your web pages for local search traffic
Choose the right categories for your business
Register and claim your Google listing
Use the right color scheme for your website
Develop a community from within your site or through the social networks.
Research and reverse-engineer competitors
Improving inbound link profile
The right SEO methodology does indeed get the results.
Proper use of redirects
Stay out of the sandbox!
Site navigation structure should support your main keywords, successfully themed and supported by related terms

You will want to make sure you write your web content for both the users and the search engines, a fine balance which after years of practice is simple to perfect with a little hard work and research of your market keywords and target audience.

Let the world see your webpage in the top positions for your most important keyword phrases if indeed your business deserves this.

Last week I asked one of my staff to create a promotion plan that would make an existing site rank that already ranked for it’s main keyword phrase to also rank for a new keyword phrase, and then submit that plan to me for review. She created a great, comprehensive plan including varying sources of backlinks and social media promotion.

Unfortunately, for raking the site for a new keyword, it wasn’t the most effective plan.
Why?
Her plan was focusing on VOLUME of links. That is, getting tons of links from many sources such as:

• Blog commenting
• Forum posting
• Article submission
• Social media profiles
• Directory submission
• Social bookmarking
• RSS submission
• Blog carnivals

LINK BUILDING FOR VOLUME

Getting a bunch of links from all kinds of sources is an excellent strategy. It’s actually important for a site to have incoming links from several kinds of sites, a topic I wrote about in “Link Mixology – The 12 Kinds of Links Your Site Needs.”

However, this kind of link building is more appropriate for NEW sites.

New sites need some “street cred” in the eyes of the search engines. They need to both look natural and popular.

We create that natural and popular looking link profile by:

1. Building links from a variety of sources and…
2. Varying the anchor text that links back to our site

On a new site, while you might want to rank for the keyword phrase “blue widgets” you certainly wouldn’t want to use “blue widgets” every single time you get a link back to your site. That’s unnatural and is called “over optimization.” It can lead to your site having less than stellar search engine rankings.

Fortunately, since we’re also building links from many sources, our anchor text will naturally vary.

For example, you usually control the anchor text your site gets when submitting to article directories. In these cases, you would use “blue widgets” as your anchor text.

But then you’ll also be incorporating social bookmarking or blog commenting, where your anchor text might be secondary “tags” (in the case of social bookmarking) or your name (in the case of blog commenting).

Aside: Yes, of course you can use your main keyword as anchor text when submitting blog comments, but they often are perceived as spammy and fake when you do so, and are approved less often and deleted more often. Skip the anchor text here, it’s not worth the hassle.

You can see that when you are building links for volume, you achieve variation in backlink sources as well as variation in anchor text.

LINK BUILDING FOR ANCHOR TEXT

Once your site has been established and a variety of backlink types and a variety of anchor texts have been built for it, you may need an extra boost in the search engines to rank for your main keyword phrase or in my case, an additional secondary keyword phrase.

For this, you need to target a specific anchor text. And as such, your link building should be focused primarily on getting links from sources that allow you to control your anchor text.

Article marketing is the most obvious solution and where you’ll likely spend most of your time, as you generally write your own “About The Author” box and include the exact anchor text you’d like.

Article marketing can include traditional article submission (like adding your piece to EzineArticles) as well as submitting your articles to places like Article Marketing Automation, which then distributes your content and chosen anchor text throughout their network of participating blogs.

Another strategy you’ll want to employ while building links for a specific anchor text is using social media sites like Hubpages & Squidoo to post articles and RSS feeds that link back to your site. With these services, you are often in control of your anchor text as well.

HOW TO DECIDE WHICH KIND OF LINK BUILDING YOU NEED

How do you decide if you’ve done “enough” of the “Volume” kind of link building and need to focus on anchor text link building?

Keep in mind this isn’t an exact science but rather a guideline, as on page optimization, domain name, domain age, where your & your competition’s backlinks are coming from, etc. all contribute to a site’s rank.

As a general blueprint, I look at the number of backlinks my competition has and how many of those links use the KW phrase I want to rank for as anchor text. Then I look at my own site’s backlink profile. If my overall number of links is still much lower than my competition, I want more links from varies sources.

If my total number of links is comparable but I’m lacking in links using my main KW phrase as anchor text, I’ll start the process of link building for specific anchor texts.

Which kind of links do you need to build for your site?
SEO Philadelphia Company providing Free SEO Analysis Reports and SEO Website Design services.