Below are 40 search quality highlight changes from Google. There’s still a lot of changes going on but this recaps February.
[Fresh Factor addressed in new Feb 2012 Panda update - which is rolling with additional changes]
Google recently changed it’s search algorithm to include results based on timely happenings. It has built upon the Caffeine update and it has been said to affect 35% of all the search queries being performed.
We probably have all performed searches that have returned old results when we were looking for current information, this is expected to change that issue quie dramatically.
Here’s a well documented article from DevWebPro that goes into more detail entitled: Google Update Increases Search “Freshness”
If you are looking to take advantage of this new and improved algorithmic shift for your own search results, request a complimentary SEO Analysis Report or call us (610) 768-0357 for more details.
SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.
Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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For the sake of the new SEO blog design, I am going to dump a bunch of SEO knowledge and promotional tasks one can do to improve website performance in the search engines, namely Google. User Experience is super important in the eyes of the big “G”.
You can get free SEO reports from a few good sources online each covering varying SEO factors and other web optimization issues.
Below are a list of things that can be done, checked and modified for better SEO and increased visibility in Google’s search engine results.
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It's only been a few days and I've already seen a big increase in opt-ins and calls from potential clients!'-Brian Maher, www.phillypersonaltraining.com
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