Author Archive for Gregg Thorpe

Modern and Professional Website Design and Development

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

Website Design

Today, technology moves at an exponential rate and to stay ahead of the curve, or at the very least to not fall behind… it’s important to have a modern and professional website, both in design and layout along with the proper search engine optimization.

The WordPress CMS (Content Management System) platform is now more popular than ever with more and more businesses and design firms turning to WordPress instead of Drupal, Joomla or HTML sites. The reason is quite simple, WordPress is easy for the novice user to navigate the admin area and also easy to update with content through new pages and posts with the ability to syndicate that content out to the top social media sites.

There are many other reasons for the popularity of WordPress, one of them incudes Read More→

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Categories : Web Design
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Confirmation of Google February Panda Update

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

Below are 40 search quality highlight changes from Google. There’s still a lot of changes going on but this recaps February.

  • More coverage for related searches
  • Tweak to categorizer for expanded sitelinks
  • Less duplication in expanded sitelinks
  • More consistent thumbnail sizes on results page
  • More locally relevant predictions in YouTube.
  • More accurate detection of official pages.

    • Read More→

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Categories : SEO Tips
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Google Returning Better Results based on the Fresh Factor

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

[Fresh Factor addressed in new Feb 2012 Panda update - which is rolling with additional changes]

Google recently changed it’s search algorithm to include results based on timely happenings. It has built upon the Caffeine update and it has been said to affect 35% of all the search queries being performed.

We probably have all performed searches that have returned old results when we were looking for current information, this is expected to change that issue quie dramatically.

Here’s a well documented article from DevWebPro that goes into more detail entitled: Google Update Increases Search “Freshness”

If you are looking to take advantage of this new and improved algorithmic shift for your own search results, request a complimentary SEO Analysis Report or call us (610) 768-0357 for more details.

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Categories : SEO Tips
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SEO Expert to Organic Web Strategist

Gregg Thorpe
Owner of First Place Positioning, an SEO and web design and promotion company.

SEO (Search Engine Optimization) has become more involved over the past couple years including additional activities that need to be performed to stay competitive. An SEO has been upgraded to “Organic Web Strategist“, according to a blog post on SEOmoz by Rand Fishkin.

Sometimes it’s difficult for the average business owner to understand the value of organic search engine optimization, but you should realize that by gaining a #1 ranking on Google for a keyword that would drive 5000 new and relevant visitors a month to your website would mean (even at 1% conversion rate) would equal 50 new sales a month! When you multiply this with your average customer value you can determine how much revenue a #1 ranking would produce on just one highly relevant keyword phrase.
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