June 2012

How and Where to Get Social Signals and Quality Links

There are different places, styles and types of links you can get for your website. Here are just a few ideas that may help increase your link building effectiveness. These are the different ways and places to get links.

  • There are still good link pages to be found that are relevant for your site where you can get links at
  • Discover blogs who allow guest posts and then you can offer your writing services
  • Or you can find writers who are likely to cover your story and re-post your content
  • Offer goods and services in exchange for coverage with giveaways
  • You can still find quality directories to get listed in that help your search visibility
  • You can pinpoint blogs that cover your industry and are likely to post about your site
  • You can look for people who review products or services in your market
  • You can look for sponsorship opportunities and donate
  • You can find experts that you can interview
  • You can use forums to add value to the conversation and build brand equity
  • You can locate trades and professional organizations you can join
  • Find blog posts relevant to your keywords and join in on the conversation
  • You can analyze your competition to see where they have links
  • You can write content and articles to be submitted to the top article directories
  • You can write a worthy press release about your company and submit to top press release sites
  • You can re-purpose written content into many different formats for the use in social channels
  • You can use the social bookmarking sites to help spread your content and get more links
  • You can do video marketing
  • Buy Ezine ads
  • Utilize audio with Podcasting sites
  • Help people solve problems and get business at the same with Answer sites
  • Utilize Image sharing sites like Flickr and Pinterest
  • Create powerful Infographics

The use of the top social network sites to create a social presence is very important to the search engines. These would be Twitter, Facebook, Google Plus, LinkedIn, and YouTube. Also help increase your social signals by putting the share buttons on your website and content.

Does Using All-in-One Cufon Affect SEO?

Does Using All-in-One Cufon Affect SEO?

The short answer is no, Cufon does not affect SEO or have any negative affect on SEO at all.

You can take a look at your page in a text-viewer http://www.delorie.com/web/lynxview.html/ to give you a sense of what’s visible to Google. You will notice how Cufon shows up just fine.

Cufon does not have any kind of direct impact on search engine rankings, even though you may possibly debate that the minimal rise in web page loading time on the website which includes the Cufon Javascript file may possibly have an effect on search positions but is unlikely. Here’s an excerpt from a study performed on Cufon by Chris Pangburn: http://www.aerodesigns.co.uk/blog/negative-seo-effects-of-cufon/
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As a brief introduction for the non web-designers out there, Cufon is basically a way that we can use fancy fonts on the web without being restricted to the favoured few (eg: Arial, Times New Roman, Verdana etc..). For many years those stock fonts were the only choice we had and designers craved a way to ‘pretty up’ their sites and have the same freedom that print designers have.
He then goes on to say…

As in all three keyword variations the pages that utilised Cufon appeared above the non-Cufon pages, I think it is definitely safe to say that Cufon doesn’t actually have a negative impact on search rankings and SEO.

The fact that all of the pages that use Cufon appeared above the non-Cufon pages is probably a coincidence, perhaps because the Cufon version was always on a lower number folder – eg: /cfontest1.com and /cfontest2.com folders. It would be jumping to conclusions to say that Cufon aided search rankings! I think if this was to be taken further then extending the sample size to test say 20 different made-up keywords would be a good idea, as would having them on separate domain names, not just sub-folders as I did.

I hope this has dispelled some myths banded about by some SEO companies, and that SEO-minded web designers can be free again to use Cufon without worrying about the ranking consequences.
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Seems like a pretty good test with reliable data. So Cufon is superior than sFIR IMO due to the fact it’s faster and simpler.

Then I came across this information on Cufo at http://viget.com/inspire/cufon-font-replacement-the-good-and-the-bad
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… that it is possible to select Cufón text. Here’s the way Cufón works. The javascript file breaks up the html text you want to replace with Cufón by word and wraps each word in a span tag. It adds a class to the span that sets the height and width to “0″ so it appears as though the text is not visible but in reality is still there as far as the browser is concerned. The experience isn’t optimal but in IE(6-8), Safari 4, Chrome and FF3 you are still able to select the original HTML text. Although FF3 won’t show you the selected text but if you select it and hit ctrl+c you will be able to paste it.

When thinking about fonts on the web, what is the best case scenario for us? Probably the ability to embed any font directly into any browser using HTML/CSS, right? Cufón comes fairly close, but is still just a simpler hack. Cufón is certaintly not the final word on fonts on the web, but is — at this point — a little closer thanks to its simplicity and compactness.
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Any comments you have on Cufon and what you have come across using this please let us know.

Additional Links

Search Engine Spider Crawl Prioritization with NoFollow Tag

Google says the Nofollow can be used for crawl prioritization which is good news because it can help SEO’s determine some specific page priorities of websites.The commentary below lightly covers what has happened with the NoFollow tag in the past and more interesting, just recently.  We’ve always used the NoFollow tag to help point out the better pages from pages not so important for ranking purposes (namely Privacy Policy and related pages) of websites for Google.
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Google: Nofollow Can Be Used For Crawl Prioritization
by

Back in 2009 there was a huge spike in concern over how Google handled nofollowed links where the PageRank would be diluted anyway when used. Matt Cutts explained then that if you had 5 links and 1 of the 5 were nofollowed, still the PageRank would be divided up as 5 and not 4.

I spotted a recent Google Webmaster Help thread where Googler John Mueller said the nofollow attribute can be used for crawl prioritization purposes.

John said it can be used “to some extent, for crawl prioritization.” Now, the words “to some extent” is where John is referencing the PageRank flow issue noted in 2009.

But yes, you would be able to use the nofollow for helping GoogleBot crawl your site more efficiently. Honestly, I doubt Google or John would recommend this in most cases, as opposed to deploying a more efficient navigation scheme – but here is Google and John saying it can be used for this purpose as well.

Crawl prioritization is basically a way to help GoogleBot crawl your site in the most efficient manner. This helps with GoogleBot discovering new or updated content, plus PageRank and link juice distribution. Typically for larger sites this is a key area of SEO focus.

Forum discussion at Google Webmaster Help.

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As you can see there is on-going discussion about the proper use of the NoFollow tag but having context, such as a website to determine how the NoFollow would be used, seemingly would provide better insight.

Latest News on Links and Link Building

There’s been a lot of talk about link building, negative SEO and social signals in the search news field. Google is always trying to improve the search results to bring back a more relevant search engine result page for users. There has been numerous shifts in the algorithm of Google these past several months and there doesn’t seem to be a slow down is sight.

Forget Link Building! It’s About Link Earning

In this article SE Roundtable expert Barry Schwartz covers Danny Sullivan’s speech at SMX Advanced in which he tried to prove that after the Penguin update it is important not just to get links, but to get links that matter. So, the harder it is to earn a link, the more likely that link will help you achieve good ranking results with Google.
www.seroundtable.com
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Will Google penalize you if you remove links too fast?

To recover from the Penguin update you should remove your artificial backlinks. But does it really improve the situation? Sharing their experiences in this forum thread, some webmasters claim that after removing some links from their sites they’ve dropped much further than the initial penalty.
www.webmasterworld.com
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Google will launch a tool to disavow unwanted links

According to Matt Cutts, Google is considering offering a tool that would let webmasters disavow certain links. Webmasters discuss the possible impact of this action on SEO world.
www.webmasterworld.com
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Google: We’re Starting To Enforce Paid Links More

In this post Cris Crum highlights the discussion with Matt Cutts at SMX Advanced where he said that as Google constantly build up new tools to spot the examples of negative SEO activities, it is getting more serious about buying and selling links. So paid links become a higher risk endeavor.
www.webpronews.com
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Interesting information to all those wanting more visitors and business from their business website online.

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