Here’s a sample SEO checklist to use when developing, optimizing and promoting websites.
SEO Optimization Plus
Website Quality Check + W3C – Correct glaring issues
Server Check – Win/Linux Apache, IIS – IP Check – Dedicate or Shared
Applications (CMS, Cart, Forum) & Databases (MySQL)
HTTP Response Header Check – Custom Error Pages
Basic Architecture (Contact, FAQ, Privacy, Resources, Site Map, Terms)
Preliminary Global Link Popularity Report – Anchor Text Analysis
Top 3 Competitors Analysis – Reverse Link Engineering
Spider Topic Reputation Report
Preliminary Indexed Pages Report – View Titles & Descriptions
Keyword Research – Competition, Daily Search Volume, Relevance
Primary Search Terms – Long-Tail – Supporting Terms – LSI Terms
Competition Research-Uncover Entire PPC Campaign Keywords
Keyword Revenue Report with Average Customer Value Equation
Master Keyword List & Prioritized Keyword List
Number of Pages to Be Optimized
Map Keywords to Individual Pages
Individual On-Page Optimization – SEO Score
Metadata – Title, Description, KW tag
Optimize Head Area (Proper DTD, Char Set) – Header Status Check
Page Headings (H1, H2, page structure)
Page Content Optimization
Reduce Code to External Script
Optimize Image Load Times & Alternate Text, Captions
Optimize Internal Links in Body (keyword, placement)
Optimize Link Site Structure (No Follow)
On Page Sitemap Optimized
Google Analytics, Webmaster Tools, XML Sitemaps, Preferred Domain
Canonical and Duplicate Content Fixed
Robots.txt File Properly Implemented
Name Capture/Opt-in Form/Email Marketing
Usability/Objectives/Conversions
