By Mark Jackson, Search Engine Watch, Jan 6, 2009
In some ways, this is a continuation of my rant in last week’s column on paid links.
In life and business, I’ve always felt that there are no shortcuts. You work hard and build a successful life. You reap what you sow. Nothing good in life comes from a lack of effort. Take the high road.
Perhaps that’s why my background includes so many years in sales. Sales will teach you that — especially if you tried to sell banner advertising on a CPM basis after the 2000 bubble burst. You had to work 10 times as hard to maintain what you may have been able to do a year prior.