Target the right keywords for your business and see your traffic increase and your conversions improve. How big is your keyword list and where do you rank for those keywords on the major search engines? If you’re unable to answer that question you are leaving money on the table.
One of the things a business can do to grow in stagnant times is take full advantage of your Internet presence. People are continuing to use the search engines to find products and services in very high numbers. Every business should know what keywords describe their business and where they rank on the major search engines.
The first step in developing a master keyword list for your business is to understand your target market or ideal audience. Instead of guessing what people are searching for, like most companies, you need to let the search data tell you what they’re typing in the search engines. There are many ways to uncover this data and it’s a step that must be performed if your business is to thrive against the competition.